Your writing needs a permanent home—a domain that you own and control.

Every few years, the internet convinces writers that a new digital paradise has arrived. First, it was social media like Facebook. Then blogging networks like Tumblr. Then it was Medium. More recently, it’s been Substack.

Platforms promise us an eager audience, built-in monetization, a smooth user interface, and a supportive community. As a writer who just wants to focus on writing, it’s incredibly tempting to hand over the keys to our creative kingdoms and let these portals handle everything. (Believe me, I gave in at one point. For years, I just stopped blogging altogether and even gave up a domain that had high traffic! But I got back in 2012 and never left.)

However, this is the truth that has not changed since the dawn of the Internet: When you build your audience entirely on someone else’s platform, you aren’t a homeowner. You are a tenant. Or worse, a digital sharecropper.

And corporate landlords always change the rules eventually. It’s not personal, it’s just business.

—Elizabeth Tai, Substack writers, you need a website!

Photo: Jeffrey Czum, ℅ pexels.com.