If Tim Cook is heading out, then let's not hold back.
Bridget Carey Editor at Large
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology | Apple | Google | Samsung | Microsoft | Amazon | Meta | Social media | Mobile | Robots | Future tech | Immersive technology | Toys | Culture Credentials
- Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
When tech companies pour all their energy into building generative AI designed to dupe humans, or adding camera buttons to tell us what dog breed we're looking at, it's clear the industry has lost focus on what we actually want to buy — and what we need.
So while most folks spend this time of year writing wish lists to Santa, I'm asking Apple CEO Tim Cook for a few small changes that would bring a little more joy to my world. You can see my full wishlist in the latest episode of "One More Thing," embedded above.
Can a "Pro" version of an Apple product come in hot colors? Can Workout Buddy do a little better than generic encouragement when I start a walk? You'll probably need to upgrade Siri's smarts to make that happen… but please, Apple, don't make Siri get weird like ChatGPT. I don't need an overly agreeable voice to flirt with me when I prompt it.
I just need it to work.
For more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.) See full bio
