• PS4 users are receiving messages suggesting they upgrade to a PS5 ahead of GTA 6's launch
• Players who wishlisted the game are also receiving messages
• The game has also been reportedly rated by the ESRB, suggesting marketing has begun or will do very soon

PlayStation 4 users who have wishlisted Grand Theft Auto 6 have started receiving messages urging them to upgrade to a PlayStation 5, suggesting marketing for the game has officially begun.

As spotted by the account 'GTA 6 Countdown' (via Eurogamer), PS4 players are now receiving emails and messages suggesting they make the jump to PS5 in preparation for the launch of the game later this year, since the game will only be available on current-gen consoles.

"Because you wishlisted Grand Theft Auto 6...Grand Theft Auto 6 is on your wishlist. Get a PlayStation 5 today to be ready for when Grand Theft Auto 6 launches on 19th November, 2026," one message from Sony reads.

Some players are seemingly receiving messages in different formats, with one remarking how the user is a "top Grand Theft Auto 5 player!" before coaxing them to buy a PS5, while others are seeing them in the notification centre on their console.

Players are convinced this means marketing for the highly anticipated Rockstar Games title has finally begun following comments from Take-Two Interactive CEO Strauss Zelnick last month, and the game is on course for its November 19 release date.

It could also indicate that the game's marketing campaign could become more prominent in the coming weeks, which could mean new teasers, trailers, and official gameplay in the lead-up to the game's launch.

It also appears that GTA 6 has been rated 17+ Mature by the ESRB, the US ratings board.

According to screenshots provided by the same account, the game will contain everything you'd associate with a GTA game, including blood and gore, intense violence, mature humour, nudity, strong language, strong sexual content, and use of drugs and alcohol.

GTA 6 is coming to PS5 and Xbox Series X and Series S at launch. Take-Two CEO Strauss Zelnick has confirmed that the game won't be coming to PC at launch, explaining that "Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core" audience.

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Demi is a freelance games journalist who helps cover gaming news at TechRadar. She's been a games writer for five years and has written for outlets such as GameSpot, NME, and GamesRadar, covering news, features, and reviews. Outside of writing, she plays a lot of RPGs and talks far too much about Star Wars on X.