In this episode of the , I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products.   More About Christina Inge: Get your copy:   More About The Agency Certification Intensive Training:   Take The Marketing Assessment:     This episode of the Duct Tape Marketing Podcast is brought to you by the