In this episode of the , I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and a Wall Street Journal bestselling author. Her new book The Experience Mindset: Changing the Way You Think About Growth, explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. More About Tiffani Bova: Get your copy of with Tiffani Tiffani   Learn More About The Agency Intensive Certification: Take The Marketing Assessment:   This Duct Tape Marketing Podcast episode is brought to you by the