In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics".   Key Takeaways In this episode you learn: The importance of structured goal setting a disciplined approach to business Market testing for product validation Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success.   More About Paul Cheek: Connect with Paul Cheek on Visit his