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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast: Why Leaders Need Better Perspective, Not More Data The Duct Tape Marketing Podcast: What Most Businesses Get Wrong About Marketing The Duct Tape Marketing Podcast: AI Has Leveled the Marketing Playing Field The Duct Tape Marketing Podcast: Why Video Marketing Builds Customer Trust in the Age of AI The Duct Tape Marketing Podcast: Your Marketing Doesn The Duct Tape Marketing Podcast: The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5 The Duct Tape Marketing Podcast: Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 The Duct Tape Marketing Podcast: How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3 The Duct Tape Marketing Podcast: Busy Marketing, Empty Pipeline? Here’s Why | 7 Steps to Small Business Marketing Success - Episode 2 The Duct Tape Marketing Podcast: 7 Steps to Small Business Marketing Success - Episode 1 The Duct Tape Marketing Podcast: Why Trust Matters More Than Marketing Now The Duct Tape Marketing Podcast: Build a Business AI Can’t Replace The Duct Tape Marketing Podcast: Why Some Entrepreneurs Keep Growing While Others Stall The Duct Tape Marketing Podcast: How to Know When Your Business Is Ready to Scale The Duct Tape Marketing Podcast: Why the Smartest Leader Usually Fails The Duct Tape Marketing Podcast: The 5 Stages From Operator to Owner The Duct Tape Marketing Podcast: Purpose-Driven Leaders Build Better Companies The Duct Tape Marketing Podcast: Turn Talks Into Your Most Effective Marketing Tool The Duct Tape Marketing Podcast: Write Press Releases That Generate Real Media The Duct Tape Marketing Podcast: Build a Business AI Can’t Replace The Duct Tape Marketing Podcast: Most Businesses Fail Because Founders Can’t Sell The Duct Tape Marketing Podcast: Your Team Reflects Your Leadership Values The Duct Tape Marketing Podcast: Stop Solving the Wrong Problems in Your Business The Duct Tape Marketing Podcast: Niching Down Transforms Your Marketing Agency The Duct Tape Marketing Podcast: The Role of AI in Modern Copywriting The Duct Tape Marketing Podcast: Turn Client Relationships Into Revenue Growth The Duct Tape Marketing Podcast: How Experts Turn Relationships Into Growth The Duct Tape Marketing Podcast: Why More Money Won’t Fix Your Money Problems The Duct Tape Marketing Podcast: The Business Case for Play at Work The Duct Tape Marketing Podcast: AI Is a Survival Skill for Consultants The Duct Tape Marketing Podcast: What Most Businesses Get Wrong About Marketing The Duct Tape Marketing Podcast: Why Growth Stalls After Early Success The Duct Tape Marketing Podcast: The Hidden Tax Savings in Your Business The Duct Tape Marketing Podcast: Marketing Chaos Ends With a Real System The Duct Tape Marketing Podcast: 7 Stages to a Complete Marketing Operating System The Duct Tape Marketing Podcast: Upskilling Your Team for What’s Next The Duct Tape Marketing Podcast: Why Voice AI Is Ready for Prime Time The Duct Tape Marketing Podcast: Build a Business People Can’t Imagine Losing The Duct Tape Marketing Podcast: How Small Businesses Can Grow Their Own Talent The Duct Tape Marketing Podcast: How to Reduce Taxes and Build Real Wealth The Duct Tape Marketing Podcast: Rethinking Workflows in the Age of AI The Duct Tape Marketing Podcast: Selling Outcomes Instead of Services The Duct Tape Marketing Podcast: AI Is a Survival Skill for Consultants The Duct Tape Marketing Podcast: Why Goals Fail and How to Change the Odds The Duct Tape Marketing Podcast: Marketing Chaos Ends With a Real System The Duct Tape Marketing Podcast: Curious Leaders Build Stronger, Smarter Teams The Duct Tape Marketing Podcast: AI Will Automate Content. Humans Will Own Strategy The Duct Tape Marketing Podcast: You Can’t Self-Care Your Way Out of a Toxic Workplace The Duct Tape Marketing Podcast: How to Capture Attention Without Clickbait The Duct Tape Marketing Podcast: 6 Marketing Trends That Will Shape 2026 The Duct Tape Marketing Podcast: AI Works Best as a Teammate, Not a Tool The Duct Tape Marketing Podcast: How Leaders Should Really Use AI The Duct Tape Marketing Podcast: The Science of Mindset and Sustainable Success The Duct Tape Marketing Podcast: 10 Questions to Ask Before Hiring an Agency The Duct Tape Marketing Podcast: 7 Stages to a Complete Marketing Operating System The Duct Tape Marketing Podcast: The Brain Science Behind Successful Marketing The Duct Tape Marketing Podcast: Why Great Employees Don’t Always Make Great Managers The Duct Tape Marketing Podcast: How AI is Rewriting the Customer Journey The Duct Tape Marketing Podcast: Using AI to Convert More Leads and Save Time The Duct Tape Marketing Podcast: Magnetizing the Right Clients The Duct Tape Marketing Podcast: 10 Questions That Reveal the Truth About a Marketing Partner The Duct Tape Marketing Podcast: Four Pillars for Social Selling The Duct Tape Marketing Podcast: 10 Questions to Ask Before Hiring an Agency The Duct Tape Marketing Podcast: Give Your Marketing Strategy a Smart Upgrade The Duct Tape Marketing Podcast: AI, Content Strategy, and Building a Brand That Lasts The Duct Tape Marketing Podcast: Trust, Storytelling, and the Future of Brands The Duct Tape Marketing Podcast: Why Hope Is a Leadership Strategy The Duct Tape Marketing Podcast: The Human Side of AI Branding The Duct Tape Marketing Podcast: Your Google Business Profile Is the Secret to Local SEO The Duct Tape Marketing Podcast: How to Build Your AI Team, Task by Task The Duct Tape Marketing Podcast: Turning Values Into Action The Duct Tape Marketing Podcast: How to Turn a Moment Into Momentum The Duct Tape Marketing Podcast: How Books Can Shape Success The Duct Tape Marketing Podcast: 7 Steps to a Complete Visibility Audit The Duct Tape Marketing Podcast: Why Your LinkedIn Ads Aren The Duct Tape Marketing Podcast: The Future of SEO in the Age of AI Search The Duct Tape Marketing Podcast: How to Create Exceptional Experiences The Duct Tape Marketing Podcast: How to Stay Visible in the AI Search Era The Duct Tape Marketing Podcast: Building a Business That Runs Without You The Duct Tape Marketing Podcast: Why Thought Leadership Is the New PR The Duct Tape Marketing Podcast: Building Resilience at Any Age The Duct Tape Marketing Podcast: The New SEO Playbook for Business Growth The Duct Tape Marketing Podcast: Why AI Is Reshaping Every Stage of the Buyer’s Journey The Duct Tape Marketing Podcast: The Brain Science Behind Successful Marketing The Duct Tape Marketing Podcast: Adapting Agencies for the AI Era The Duct Tape Marketing Podcast: Why Inner Excellence Creates Outer Success The Duct Tape Marketing Podcast: Marketing in the Era of Uber Trends The Duct Tape Marketing Podcast: Why Peer Groups Accelerate Success The Duct Tape Marketing Podcast: How to Own Your Marketing Strategy The Duct Tape Marketing Podcast: Why Branding Begins With Your Team Culture The Duct Tape Marketing Podcast: The Secret Weapon of Great Brands The Duct Tape Marketing Podcast: Empowering Small Business with AI & Strategy The Duct Tape Marketing Podcast: Unlocking Hidden Profits The Duct Tape Marketing Podcast: Long-Term Leadership Outlasts Short-Term Wins The Duct Tape Marketing Podcast: Marketing That Connects and Converts The Duct Tape Marketing Podcast: Helping Stakeholders Help Themselves The Duct Tape Marketing Podcast: How AI Is Redefining Content Strategy Turn Slow Times Into Sales The Duct Tape Marketing Podcast: How to Adapt, Thrive, and Stay Human in an AI-Driven World The Duct Tape Marketing Podcast: How to Think Strategically About AI Tools
The Duct Tape Marketing Podcast: Why Knowing Yourself Is Your Greatest Asset
John Jantsch · 2025-05-08 · via The Duct Tape Marketing Podcast

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they’re meant to do. Today we discussed: 00:00 Opening 00:09 Introducing Suzy Welsh 01:24 What Inspired Becoming You 03:02 Finding Your Purpose 07:07 Moving Past the Fear of Finding Your Purpose 10:25 Discovering Your Aptitudes 13:26 The Balance Between Joy and Financial Security 14:47 Finding You at Any Age 16:56 Impact of AI on the Workplace More About Suzy Welch: Check out Suzy Welch