The original clickbait king : Throughline When we call something "clickbait," we don't mean it as a compliment. But let's be real: we also click. It's hard to resist a spicy story, and 19th-century newspaper tycoon William Randolph Hearst knew it. At a time when most papers merely reported events, his papers created them, sending reporters out to perform daring rescues, solve sensational murders, and even meddle in geopolitics. Today on the show: the man who brought spectacle and scandal to the news — and changed journalism forever.

Guests:

Karen Roggenkamp, professor of English at East Texas A&M University and author of Narrating the News and Sympathy, Madness, and Crime

W. Joseph Campbell, emeritus professor of communication at American University and author of The Year That Defined American Journalism: 1897 and the Clash of Paradigms and Lost in a Gallup: Polling Failure in U.S. Presidential Elections

To access bonus episodes and listen to Throughline sponsor-free, subscribe to Throughline+ via Apple Podcasts or at plus.npr.org/throughline.

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Illustration from "The Story of Evangelina Cisneros" by Frederic Remington, Thomas Fleming, and Others

When we call something "clickbait," we don't mean it as a compliment. But let's be real: we also click. It's hard to resist a spicy story, and 19th-century newspaper tycoon William Randolph Hearst knew it. At a time when most papers merely reported events, his papers created them, sending reporters out to perform daring rescues, solve sensational murders, and even meddle in geopolitics. Today on the show: the man who brought spectacle and scandal to the news — and changed journalism forever.

Guests:

Karen Roggenkamp, professor of English at East Texas A&M University and author of Narrating the News and Sympathy, Madness, and Crime

W. Joseph Campbell, emeritus professor of communication at American University and author of The Year That Defined American Journalism: 1897 and the Clash of Paradigms and Lost in a Gallup: Polling Failure in U.S. Presidential Elections

To access bonus episodes and listen to Throughline sponsor-free, subscribe to Throughline+ via Apple Podcasts or at plus.npr.org/throughline.