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Under the Radar

Under the Radar #331: Reflection - Relay Under the Radar #330: Engaging with Reddit - Relay Under the Radar #329: Zero Utilization on Your Brain - Relay Under the Radar #328: Five Years of Enough - Relay Under the Radar #327: Ready for Distribution - Relay Under the Radar #326: Tree-Planting Features - Relay Under the Radar #325: Upswing - Relay Under the Radar #324: Design Despair - Relay Under the Radar #323: The Tidal Wave - Relay Under the Radar #322: Requiring iOS 26? - Relay Under the Radar #321: WWDC 2025 Aftermath - Relay Under the Radar #320: Before the Barrier - Relay Under the Radar #319: Unfreezing Your Brain - Relay Under the Radar #318: The Forgotten Customer - Relay Under the Radar #317: Optimizing for Battery Life - Relay Under the Radar #316: Job Security - Relay Under the Radar #315: Self-Sufficient Apps - Relay Under the Radar #314: Optimism vs. Pessimism - Relay Under the Radar #313: What's In Our Circles - Relay Under the Radar #312: Our Changing Relationship with Apple - Relay Under the Radar #311: The Long Term - Relay Under the Radar #310: What's In Our Toolbox: Task Management - Relay Under the Radar #309: What's In Our Toolbox: Code Assistance - Relay Under the Radar #308: What's In Our Toolbox: Simulators & Source Control - Relay Under the Radar #307: What's In Our Toolbox: Code & Design - Relay Under the Radar #306: Overcast "Wrapped" - Relay Under the Radar #305: Selling Apps - Relay Under the Radar #304: Onboarding - Relay Under the Radar #303: Raising Prices - Relay Under the Radar #302: Artificial Walls - Relay Under the Radar #301: Pending Apple Release - Relay Under the Radar #300: The Aftermath - Relay Under the Radar #299: Mid-Summer Update - Relay Under the Radar #298: The Storm - Relay Under the Radar #297: The Storm Before The Storm - Relay Under the Radar #296: Summer Plans - Relay Under the Radar #295: WWDC 2024 Interview - Relay Under the Radar #294: WWDC Excitement - Relay Under the Radar #293: Butterflies in the Garden - Relay Under the Radar #292: You Can Always Come Back Later - Relay Under the Radar #291: An Inclusive Mindset - Relay Under the Radar #290: Pillar III: Retention - Relay Under the Radar #289: Vision Pro Numbers - Relay Under the Radar #288: Feelings & Opportunities - Relay Under the Radar #287: Pillar II: Monetization - Relay Under the Radar #286: First Hire - Relay Under the Radar #285: Recreational Computing - Relay Under the Radar #284: Pillar I: Acquisition - Relay Under the Radar #283: Fifty Roles - Relay Under the Radar #282: Revert to Defaults - Relay Under the Radar #281: The Weirdest Parties - Relay Under the Radar #280: Upstream Decisions - Relay Under the Radar #279: Rest and Recovery - Relay Under the Radar #278: Unforeseeable Issues - Relay Under the Radar #277: Go Time - Relay Under the Radar #276: Preparing for iOS 17 - Relay Under the Radar #275: What's New In This Version - Relay Under the Radar #274: Does It Work, and How Does It Feel? - Relay Under the Radar #273: Backpack-Driven Development - Relay Under the Radar #272: Feeling Behind - Relay Under the Radar #271: Developer Prospects for visionOS - Relay Under the Radar #270: WWDC 2023 - Relay Under the Radar #269: Preparing for WWDC 2023 - Relay Under the Radar #268: Fancy Work - Relay Under the Radar #267: Don't Run Servers - Relay Under the Radar #266: The Middle Path - Relay Under the Radar #265: Old App, New Subscription - Relay Under the Radar #264: Scaling Support - Relay Under the Radar #263: Pedometer++ 5.0 - Relay Under the Radar #262: Managing Change - Relay Under the Radar #261: A Vacation to the Basement - Relay Under the Radar #260: Subscription School - Relay Under the Radar #259: Plans for the Season - Relay Under the Radar #258: A Less-Cloudy Outlook - Relay Under the Radar #257: Working in Public - Relay Under the Radar #256: Optimizing Paywalls - Relay Under the Radar #255: The Discontinuity Principle - Relay Under the Radar #254: New and Different - Relay Under the Radar #253: Motivation Slumps - Relay Under the Radar #252: Apple Watch Ultra - Relay Under the Radar #251: Be Where Your Customers Are - Relay Under the Radar #250: From Left Field to the Home Stretch - Relay Under the Radar #249: The Nature of Advertising - Relay Under the Radar #248: Limits of Indie Life - Relay Under the Radar #247: Different, But Not Worse - Relay Under the Radar #246: Hard Forks - Relay Under the Radar #245: Slope of Enlightenment - Relay Under the Radar #244: WWDC 2022 Special - Relay Under the Radar #243: Workplace Christmas - Relay Under the Radar #242: Setup Update - Relay Under the Radar #241: Farewell, Feed Wrangler - Relay Under the Radar #240: File Edit WWDC Window Help - Relay Under the Radar #239: Overcast Redesign - Relay Under the Radar #238: A/B Testing - Relay Under the Radar #237: The Spring Collection - Relay Under the Radar #236: Be A Little Annoying - Relay Under the Radar #235: Color-Picking - Relay Under the Radar #234: Should You Do It? 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Under the Radar #49: App Store Search Ads - Relay
Relay · 2016-10-13 · via Under the Radar

#49: App Store Search Ads

October 13th, 2016 · 29 minutes

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

This episode of Under the Radar is sponsored by:

  • Linode: High performance SSD Linux servers for all of your infrastructure needs. Get a $20 credit with promo code ‘radar20’

Stream this episode

Download: MP3 (13.59 MB)

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