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The Knowledge Project

The Mindset That Unlocks Your Full Potential | Dr. Gio Valiante How to Repair and Nourish Your Gut | Dr. Giulia Enders Mental Models That Change How You Think | Bill Gurley You Don’t Need To Innovate To Be Successful | FarmVille Creator The Hyundai Founder Who Put a Country on His Back Speed, Stress, and Better Decisions | Winston Weinberg Ai Goes Parabolic | OpenAI Co-Founder Greg Brockman The Magic of Thinking Big | XPO CEO Mario Harik Alpha School: AI and The Future of Education | Joe Liemandt The Potato Billionaire Beating the Market: Connor Teskey, CEO Brookfield Asset Management An Unlikely Empire | J.W. Marriott The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder The Obsession That Built Nike | Phil Knight The $2 Trillion Mind | Nicolai Tangen Michael Ovitz: The Psychology of Power [Outliers] How McDonald’s Took Over America | Ray Kroc Morgan Housel: Wealth is What You Have Minus What You Want The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers] How to Build Good Habits & Break Bad Ones | James Clear The Outlier Playbook: The Patterns Behind Enduring Success Pierre Poilievre on the Role of Government, Freedom, and Affordability Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025) [Outliers] Bernie Marcus: The Home Depot Story How to Think Like a World-Class Marketer | Rory Sutherland Mary Kay Ash: The Greatest Salesperson In History [Outliers] 7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy Charlie Munger: The Psychology of Human Misjudgment [Outliers] Panera Founder Ron Shaich Steve Wozniak: The Engineer Who Built Apple [Outliers] Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers] Building Great Businesses | Tracy Britt Cool Hetty Green: The Witch of Wall Street [Outliers] Barry Diller: Building IAC Ed Stack: Lessons from Dick’s Sporting Goods [Outliers] How To Build A Cult | Lulu Cheng Meservey Fred Smith: The Story of FedEx [Outliers] Why Everyone Is Wrong About AI (Including You) | Benedict Evans Small Town Billionaire: How John Bragg Built 3 Empires [Outliers] The Science of Lasting Love with Dr. Sue Johnson Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers] Ryan Petersen: Building Flexport Katharine Graham: The Woman Who Took Down a President [Outliers] Daniel Kahneman: Algorithms Make Better Decisions Than You Harley Finkelstein: You Must Requalify for Your Role, Every Year Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers] Former PepsiCo CEO Indra Nooyi: Lessons from the Top Anna Wintour: Vogue [Outliers] Netflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment Harvey Firestone: Men and Rubber [Outliers] Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline Andy Grove: Only The Paranoid Survive [Outliers] Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World Rose Blumkin: Women of Berkshire Hathaway [Outliers] Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders Henry Singleton: The Greatest Capital Allocator in History [Outliers] Bret Taylor: A Vision for AI’s Next Frontier Pierre Poilievre: What I Want to Build (and Break) To Fix Canada Cornelius Vanderbilt: The First Tycoon [Outliers] Bruce Flatt on Value, Discipline, and Durability James Dyson: Against the Odds [Outliers] Logan Ury: The Dating Myths You Need to Stop Believing Estée Lauder: A Success Story Josh Wolfe: Human Advantage in the World of AI Andrew Mellon: America’s Secret Banker [Outliers] David Heacock: Building Filterbuy Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers] Mickey Drexler: The Art of Selling with Retail's Merchant Prince How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash Codie Sanchez: Your Blueprint to Financial Freedom Best of 2024: The Blueprint for a Transformative New Year Charlie Hoehn: Write Something People Want to Read Ryan Holiday: How to Win the War with Yourself Adam Karr: The Investing Blueprint John Mackey: Building Whole Foods Rob Fraser: The Power of Focus John Bragg: The Blueberry Billionaire Erin Wade: The Mac and Cheese Empire Matthew Dicks: The Storytelling Expert April Dunford: The Marketing Expert Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company Esther Perel: Cultivating Desire Maya Shankar: The Toolkit to Accomplish Your Hardest Goals #197 Michaeleen Doucleff: The 4 Biggest Mistakes Parents Make Brent Beshore: Business Brilliance and Happiness at Home Morgan Housel: Get Rich, Stay Rich Abigail Shrier: Why the Kids Aren’t Alright Dr. Jim Loehr: What it Takes to Win David Segal: Building a $200m Business Dr. Rhonda Patrick: Diet Essentials For Healthy Living Brad Jacobs: How To Build a Billion Dollar Company Chris Davis: Three Generations of Wealth Bryan Johnson: Five Habits for Longer Living Dr. Becky Kennedy: The One Thing You Can Say That Changes Everything Tom Gayner: Invest Like The Best Blake Eastman: Learn to Read Anyone Best of 2023: Conversations of the Year Paul Assaiante: Learning to Face Your Fears Todd Herman: Unleashing Your Secret Identity
Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
Shane Parris · 2025-07-15 · via The Knowledge Project
They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episo…