The present work considers the localization problem in wireless sensor networks formed by fixed nodes. Each node seeks to estimate its own position based on noisy measurements of the relative distance to other nodes. In a centralized batch mode, positions can be retrieved (up to a rigid transformation) by applying Principal Component Analysis (PCA) on a so-called similarity matrix built from the relative distances. In this paper, we propose a distributed on-line algorithm allowing each node to estimate its own position based on limited exchange of information in the network. Our framework encompasses the case of sporadic measurements and random link failures. We prove the consistency of our algorithm in the case of fixed sensors. Finally, we provide numerical and experimental results from both simulated and real data. Simulations issued to real data are conducted on a wireless sensor network testbed.