Current applications of self-supervised learning to wireless channel representation often borrow paradigms developed for text and image processing, without fully addressing the unique characteristics and constraints of wireless communications. To bridge this gap, we introduce ContraWiMAE, Wireless Contrastive Masked Autoencoder, a transformer-based foundation model that unifies masked reconstruction and masked contrastive learning for wireless channel representation. Our key innovation is a new wireless-inspired contrastive objective that exploits the inherent characteristics of wireless environment, including noise, fading, and partial observability, as natural augmentation. Through extensive evaluation on unseen scenarios and conditions, we demonstrate our method's effectiveness in multiple downstream tasks, including cross-frequency beam selection, line-of-sight detection, and channel estimation. ContraWiMAE exhibits superior linear separability and adaptability in diverse wireless environments, demonstrating exceptional data efficiency and competitive performance compared with supervised baselines under challenging conditions. Comparative evaluations against a state-of-the-art wireless channel foundation model confirm the superior performance and data efficiency of our approach, highlighting its potential as a powerful baseline for future research in self-supervised wireless channel representation learning. To foster further work in this direction, we release the model weights and training pipeline for ContraWiMAE.