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Full Stack Radio

153: DHH – Omarchy and Designing Your Own OS on Arch Linux | Full Stack Radio | Episode 153 152: Ben Orenstein - How to Stand Out When Applying for a Job at a Small Company | Full Stack Radio | Episode 152 151: DHH – Building HEY with Hotwire | Full Stack Radio | Episode 151 150: Secret Screencasting Tips & Behind the Scenes of Tailwind CSS 2.0 | Full Stack Radio | Episode 150 149: Choosing a Payment Processor, Radical Icons & W3C Hype | Full Stack Radio | Episode 149 148: Accessible Focus Styles, Tailwind Labs on YouTube, and Secret Projects | Full Stack Radio | Episode 148 147: Surviving GitHub Issues, the Statamic 3 Launch Aftermath, Tailwind 1.8, and Headless UI | Full Stack Radio | Episode 147 146: Launching Statamic 3, GitHub Sponsors, Tailwind CSS v1.7, and Preparing for Laracon | Full Stack Radio | Episode 146 145: Statamic 3.0 and Tailwind CSS 2.0 | Full Stack Radio | Episode 145 144: Gary Bernhardt - TypeScript and Testing | Full Stack Radio | Episode 144 143: Rich Harris - Svelte and Defending the Modern Web | Full Stack Radio | Episode 143 142: Jason Cohen - Learning to Hire and Manage a Team | Full Stack Radio | Episode 142 141: Jason Fried - Running the Tailwind Business on Basecamp | Full Stack Radio | Episode 141 140: Evan You - Reimagining the Modern Dev Server with Vite | Full Stack Radio | Episode 140 139: Alex DeBrie - DynamoDB for Relational Database Diehards | Full Stack Radio | Episode 139 138: Tom Preston-Werner - Building Full-Stack JS Apps with Redwood.js | Full Stack Radio | Episode 138 137: Tim Neutkens - Continuing to Innovate with Next.js 9.3 | Full Stack Radio | Episode 137 136: Michael Chan - React Is Not a Rails Competitor | Full Stack Radio | Episode 136 135: Lessons Learned Building Tailwind UI | Full Stack Radio | Episode 135 134: Mark Dalgleish - You Should Be Using Layout Components | Full Stack Radio | Episode 134 133: Sam Selikoff - Building Production-Ready SPAs Fast with Mirage.js | Full Stack Radio | Episode 133 132: Caleb Porzio - Just Enough JavaScript with Alpine.js | Full Stack Radio | Episode 132 131: Ryan Singer - How Basecamp Builds Software | Full Stack Radio | Episode 131 130: David Khourshid - Building Better UI Components with State Machines | Full Stack Radio | Episode 130 129: Evan You - What's Coming in Vue.js 3.0 | Full Stack Radio | Episode 129 128: Alasdair Monk - Scaling CSS at Heroku with Utility Classes | Full Stack Radio | Episode 128 127: Jonathan Reinink - Building Modern Monoliths with Inertia.js | Full Stack Radio | Episode 127 126: James Long - Building Distributed Local-First JavaScript Applications | Full Stack Radio | Episode 126 125: Rob Walling - Choosing the Right Product Idea | Full Stack Radio | Episode 125 124: Leslie Cohn-Wein & Rafael Conde - Designing the User Interface at Netlify | Full Stack Radio | Episode 124
123: Ian Landsman - Marketing and Positioning a New Tailw...
Adam Wathan · 2019-09-12 · via Full Stack Radio

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Show Notes

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"

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What is Full Stack Radio?

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.