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E! Online (US) - Top Stories

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John Cena's Latest Gig Is Surprisingly Perfect for Father...
Sofía Viera · 2026-06-17 · via E! Online (US) - Top Stories

John Cena's Latest Gig Is Surprisingly Perfect for Father's Day BreakfastCourtesy of Nature's Own

If there are two things Dads love, it's bread and John Cena. and for the first time, the two worlds are merging—just in time for Father's Day. The star is known for many roles, whether it's his origins as a professional wrestler or the internet's meme king, but his newest project got us hungry for more. Nature's Own tapped the actor to star in its recent campaign, "Breaducate Yourself," to teach shoppers about the brand's revamped recipe. 

Not only is Cena telling us to get our bread, but he's also informing Nature's Own consumers on the line of sliced bread and buns that have up to 38% fewer ingredients than before, with no artificial colors, flavors, or preservatives. If you're already fans, though. Don't worry, the brand merely simplified their recipe, while keeping the same taste and texture you love. 

Nature’s Own is bread done right. ‘Real. Soft. Bread.’ Now made with simpler ingredients,” said Cena in a statement. “Time to show people what’s in their loaf. Time to breaducate.”

So, if you (or your dad) crave healthy carbs, why not trust this iconic meme and celebrity with your breaducation?

Get Your Dad That Bread: 

Nature's Own Honey Wheat

Baked with a blend of whole wheat and wheat flours and canola oil, the brand's Honey Wheat bread is a sweet (and healthy) bestseller.

Nature's Own 100% Whole Wheat

Hearty and satisfying, the 100% Whole Wheat bread is non-GMO Project Verified and delivers 13g of whole grains and 60 calories per slice—with no artificial colors, flavors, or preservatives. 

Nature's Own Butterbread

Looking for a soft and salty bread? The brand's Butterbread is made with wheat flour and a touch of real butter and features an irresistible melt-in-your-mouth texture. 

Nature's Own Brioche Style Hot Dog Buns

Perfect for any picnic or cookout, these brioche-style hot dog buns deliver soft texture and a subtle sweetness in 160 calories and 5g protein per roll. 

Nature's Own Brioche Style Hamburger Buns

Add a touch of rich, luxe sweetness to your homestyle burgers with Nature's Own Brioche Style Hamburger Buns. They're baked without high fructose corn syrup, artificial colors, flavors, or preservatives.

Nature's Own Thick Sliced Sourdough

The brand's sourdough offers thick, artisan style full of rich, tangy flavor in every slice—perfect to elevate your sandwiches and toasts. 

Nature's Own Protein + Wheat

Nature's Own Protein + Wheat bread is perfect if you want to effortlessly add more protein to your diet with 22g of protein per two slices. 

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.