Wherever Steph Curry goes in the San Francisco area, people are sure to follow.

Curry was spotted by a large group of Golden State Warriors fans at a Costco in South San Francisco, near the San Francisco Airport, to promote his new whiskey brand, Gentleman’s Cut Kentucky Straight Bourbon Whiskey.

As Curry walked past the mob of Warriors fans awaiting him, he addressed them, saying, “I just wanted to say hi to everybody,” leaving the crowd cheering and chanting his name.

Curry then greeted the lucky fans with handshakes and was seen snapping photos with them.

Gentleman’s Cut was founded by Curry and Napa Valley winemaker John Schwartz in 2023, with the two embarking on a whiskey that is 90-proof bourbon and aged between five and seven years in new charred white-oak barrels.

Golden State Warriors superstar Stephen Curry stopped by the South San Francisco Costco by SFO on Wednesday.
One fan told ABC7 Eyewitness News, he was there for a very short time to promote his Gentleman’s Cut Kentucky Straight Bourbon Whiskey.
He didn’t sign autographs this… pic.twitter.com/vZW0AUeMLv

— ABC7 News (@abc7newsbayarea) June 18, 2026

Curry has been involved in every step of the whiskey process since embarking on his new business venture, including manufacturing, blending and aging.

Kentucky Straight Bourbon Whiskey is the sixth flavor Gentleman’s Cut has created and is distilled by Game Changer Distillery located in Boone County in Independence, Kentucky.

According to Passion Spirits, Curry created his whiskey as a way to commemorate celebrations.

“I’m proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman’s Cut. This rich, complex, and bold bourbon is the perfect offering to commemorate life’s great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends, and family.”

It appears that the whiskey business will be Curry’s calling whenever he decides to call time on his Hall of Fame basketball career in which he’s been hailed as one of the greatest shooters of all time.

Curry is set to enter the final year of his contract after agreeing to a one-year, $62.6 million extension with the Golden State Warriors that would keep him there until after the 2027 NBA season.

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