Google I/O just gave us a pretty clear picture of where everyday software is going: more AI in the tools we already use, more proactive help, and more reasons to add another subscription to the budget.

I get the appeal. If your email, documents, calendar, meetings, search, and notes can all understand context together, that can save real time. Nobody wakes up excited to summarize a meeting or dig through old messages to find the one decision everyone forgot. If Gemini can take that mess and turn it into a useful starting point, great.

But there is a catch here that deserves more attention. Productivity is slowly becoming something we rent by the month.

The trend is bigger than one Google announcement

In the last 48 hours, Google published a cluster of I/O updates around Workspace, Gemini, Search, and AI subscriptions. The headlines tell the story by themselves: new ways to create and get things done in Google Workspace, a more proactive Gemini app, AI Search updates, and new Google AI subscription tiers.

That is not a small feature release. It is a direction. Google wants Gemini to sit across the day, not just inside a chat box. Write the doc. Prep the meeting. Pull the search results together. Remember the context. Suggest the next move.

Some of that will be useful. Some of it will be noise. The hard part is that both usually arrive in the same product demo.

The best AI tools remove chores, not judgment

There is a version of AI productivity that I actually want. It handles the boring setup work and leaves the decision to me.

• Turn a rough meeting transcript into clean notes.
• Find the email thread where a client changed scope.
• Draft a first pass of a proposal that I can rewrite in my own voice.
• Summarize a long document before I decide whether it is worth reading fully.

That is useful because it gives time back without pretending to be wiser than the person using it.

The weaker version is the one that tries to make every moment feel optimized. A nudge here, a generated reply there, a suggestion before I even know what I think. At some point, the tool stops reducing friction and starts filling every quiet space with machine-made momentum.

Developers already know this feeling. Autocomplete is helpful until you start accepting code you did not really read. The same habit can happen in writing, planning, prayer notes, business decisions, and family scheduling. Convenience can train you to stop paying attention.

The subscription question is personal

The awkward part is price. AI costs money to run, so it makes sense that companies are pushing paid plans. But users now have to ask a more honest question: which parts of my thinking am I willing to place behind a monthly bill?

For a business, a paid AI plan may be easy to justify. If it saves a few hours a month, the math works. For an individual, it is messier. One subscription for storage. One for music. One for video. One for design. One for code. Now one for the assistant that sits inside everything.

That is how the internet gets expensive in small, quiet steps.

Use it, but keep a line

My rule is simple: use AI where it helps you start faster, but be careful when it starts deciding what deserves your attention.

Let it summarize. Let it organize. Let it draft the boring first version. But do not outsource taste, conviction, discernment, or responsibility. Those are the parts that make your work yours.

Google's I/O updates are a reminder that AI is leaving the novelty phase and moving into the rent. That does not make it bad. It does mean we should be more deliberate.

Before paying for another AI tier, ask what it will actually remove from your day. If the answer is busywork, maybe it is worth it. If the answer is attention, think twice.

Originally published at https://blog.jenuel.dev/blog/google-ai-subscriptions-productivity-rent-attention