I wrote a longer post on my blog about why I started Lucky S Software right now: I Didn't Launch a Software Studio. I Took a Position.. That version has the reasoning together with the personal side of the decision.

This is the short version. Ten reasons, one sentence each, no founder story.

1. So much is shifting at once — AI, robotics, biotech, new interfaces — that the real question isn't what gets built, it's who ends up with the advantage when the dust settles, and that's not a question I wanted to answer from the sidelines.
2. I have the technical background to stay comfortably employed for years, and that's exactly the trap a lot of capable people are walking into right now — mistaking delay for safety.
3. Most software companies updated their vocabulary but not their structure, so "we use AI" usually still means too many meetings, split accountability, and human-heavy workflows that just mention AI more often.
4. In a slow market, a title feels like protection; in a fast one, it traps you, and the better move is building enough agency to reposition when you need to.
5. "We're building a SaaS" no longer carries automatic credibility, which is healthy news, because the better question — is this actually defensible, or just easier to launch than it used to be — is finally being asked first.
6. Thousands of real businesses are running on outdated systems that were never economically worth rebuilding, and AI-assisted development quietly changed that math: work that used to take months now fits into weeks.
7. One operator with enough range and the right tools can now ship what used to take a small team — not as elegantly, but often well enough to make the old org chart look slow and expensive.
8. Big software companies built their economics around headcount, so staying competitive now requires them to shrink, while a new studio starts small on purpose — one model has to unwind itself, the other never built the problem.
9. AI workflows, memory, and agents are eating the context-switching overhead that used to force teams to grow, so the number of people needed to maintain meaningful software output is dropping.
10. Most people can already feel the change but don't want to admit what it implies, so they wait — and waiting for emotional certainty is usually just a polite way of being late. ## Closing

A leaner, sharper kind of software company is being built right now, and the longer I watched, the clearer it got that watching was the expensive choice.

If any of this landed, the full essay — including why I personally chose to take a position instead of wait — is on luckys.dev.