Apple continued the tradition today and unveiled a new Apple Watch band in celebration of Pride Month. The new Apple Watch Pride Edition Sport Loop is “woven from a rainbow of 11 colors of nylon yarns.”

It’s available to order today for $49. Apple says it is “proud to financially support organizations that serve LGBTQ+ communities.”

New Apple Watch band available to order today

Here’s how Apple describes the new Pride Edition Sport Loop:

The new Pride Edition Sport Loop, available to order today, is woven from a rainbow of 11 colors of nylon yarns. The intricate weaving blends one color into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.

The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes. You can order it starting today from Apple’s website for $49. It will be available at Apple Store locations later this week, as well as from Apple Authorized Resellers.

As my colleague Ryan explains, Apple is also releasing a new Pride Luminance watch face for the Apple Watch. There’s also a matching wallpaper for iPhone and iPad. The new watch face and wallpaper will be available as part of iOS 26.5 and watchOS 26.5, which are expected to be released later this month.

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