EXCLUSIVE: Entertainment 360 has brought in Alexandra Devlin as a partner. Devlin spent the past eight years at WME, and returns to her roots and rejoins the firm where she worked as an assistant early in her career.

She bolsters Entertainment 360’s roster of creators, lifestyle talent, and multi-hyphenate artists building careers across formats and businesses.

“360 has always strived to be the most innovative and well-resourced champions for our clients across every part of their careers,” said the board of Entertainment 360 said in a statement. “Alex’s expertise within the growing landscape of the creator economy will benefit not only our digital-native talent, but our entire roster. We also have a shared history and view on culture and values, and we’re thrilled to welcome her back.”

Devlin began her career at ICM before working under Founding Partners Suzan Bymel and Evelyn O’Neill at 360. She moved on to Light Switch Digital and Digital Brand Architects before eventually landing at WME. She spent eight years as an agent across the agency’s Brand Partnerships and Digital Media departments. Her clients included Addison Rae, Benito Skinner, Paige DeSorbo, Vivian Tu, Tinx, Morgan Stewaert, The Nader Sisters, among others.

She also co-led WME’s crossover group, building multi-platform businesses that connected digital-native and traditional talent with brand partners.

“Coming back to Entertainment 360 is a privilege,” said Devlin. “This is where I first learned how to build a career around talent, and how to think about opportunity that extends across content, brand, and the businesses talent builds. 360’s long-standing reputation and history in supporting talent across film, TV, and comedy provides a rich foundation to further expand into these exciting new types of clients.”

The move reflects Entertainment 360’s continued growth and its investment in expanding how it represents talent across film, television, and emerging platforms, bolstered by a strategic investment from Carlyle last year.