EXCLUSIVE: Betches, a leading entertainment brand for millenial and Gen Z women, has signed with CAA for representation across key entertainment and media verticals.

The agency’s representation will focus on expanding Betches’ creator-led, social-first dominance into linear television, streaming, film, live experiences, global brand partnerships, and more.

CAA will partner with the company’s internal teams to package the brand’s portfolio of in-house comedy creators, top podcasts, and original programming slate, including hit franchises like U Up?, Mention It All, and Style Therapy. The agency will also identify new opportunities for top-tier advertising partners for the brand.

Created by Jordana Abraham, Samantha Sage and Dreksler, Betches originally launched as the Betches Love This website in 2011 and has since expanded to include social media accounts, several podcasts, a national comedy tour, merchandise, and three best-selling books.

“CAA is the gold standard for global talent and brand representation in Hollywood, and signing with them is a natural next step as we expand the Betches Cinematic Universe and continue to invest in our creators and drive the cultural conversation,” said Aleen Dreksler, CEO and co-founder, Betches. “We are operating at our highest cultural and commercial velocity, and this partnership with CAA is designed to accelerate our impact, creating unparalleled industry exposure for Betches across the evolving entertainment landscape.”