Are Brands Chasing the Wrong AI Priorities?
As AI hype intensifies, many companies risk overinvesting in automation while underinvesting in the data, processes, and people that drive
Technology
/ The most valuable AI applications are helping brands leverage proprietary data to create products competitors cannot easily replicate.
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Nike and Mango are two brands that have effectively integrated AI into their workflows.
Currently, the most impactful applications of AI involve product design, fit and sizing, personalization, inventory management, and content creation. However, the main emphasis right now is on product development.
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