Google has introduced a new benchmark for web performance starting March 2024: Interaction to Next Paint (INP).

This innovative metric is set to redefine what it means to have a swift and responsive website, by measuring the time it takes for a website to respond to user interactions.

At iubenda, we’ve always believed in staying ahead of the curve. Over the past months, our team has worked to ensure our Privacy Controls and Cookie Solution not only meet but exceed the standards set by this new web vital. 

The results are in, and we’re thrilled to share that our efforts have paid off spectacularly.

Interaction to Next Paint: Our Achievement

Our dedication to performance and user experience has placed us at the top of this new metric. Data comparisons against our main competitors reveal a striking advantage:

On desktop platforms, we’re leading the chart, showcasing our commitment to providing a seamless experience for all users.

More impressively, our optimization efforts on mobile devices have set a new industry standard, affirming our leadership in mobile web performance.

These results underscore our unparalleled dedication to not just keeping pace with technological advancements but setting the pace for the industry.

Why This Matters to You?

We know that every second counts, therefore the performance of your website can significantly impact your audience’s engagement, satisfaction, and conversion rates. 

Take the Next Step 

The introduction of INP marks a new era in web performance metrics, and iubenda stands at the forefront of this evolution.