Mark your calendars for our Connections conference in Chicago on June 3 and 4. As the industry rapidly shifts toward agentic AI innovation, we’ve built an event designed to keep you ahead of the curve and ready for what’s next.

We’re bringing you two high-energy days designed to sharpen your skills and expand your network in meaningful ways. Expect a dynamic mix of sessions that go beyond the surface, diving into where marketing is headed and how you can stay ahead, plus hands-on workshops and exclusive first looks at what’s coming next. 

This year’s event will have more than 280 sessions, our most ever. We’ve doubled down on what matters most to our Trailblazers, prioritizing community-led learning and hands-on, practical application. You won’t just be listening to presentations – you’ll roll up your sleeves with guided AI agent builds and experience the competitive thrill of our popular Agentic Marketing Showdown. 

Count on leaving Connections with the exact skills you need to put autonomous innovations to work the minute you get back to the office. Here is a sneak peek at some of the sessions we have lined up, along with a look at what’s new at this year’s event.

5 sessions you need to check out at Connections 2026

Fast or Focused: Two Paths to Agentic Marketing

Compare two distinct roadmaps for adopting Agentforce Marketing and explore how to get started with autonomous campaign planning and execution. Marketers will gain practical guidance on layering agentic capabilities onto existing tracks or launching new autonomous campaigns to drive measurable growth. You’ll walk away with actionable steps to evaluate your organization’s readiness and implement AI-driven segmentation for immediate ROI.

Get Started with Customer Engagement Agent

Learn how to build an AI agent that engages buyers in real-time, two-way conversations across all your digital channels. We’ll share the steps to automate the process of qualifying leads, nurture prospects and convert interest into pipeline. This session will help you unify your marketing and sales views, giving your entire revenue team a single, frictionless source of truth.

Messaging in the Age of AI: Scale and Deliverability

Improve your email and SMS campaigns by using AI to predict what content will perform best, automatically adjust messaging on the fly and make sure your messages actually reach your audience at scale. You’ll gain the technical know-how to ensure maximum deliverability and engagement at an unprecedented scale.

From Static to Agentic: Building Adaptive Web Experiences

Scale your 1:1 personalization efforts by making every web experience adaptive to individual customer behaviors. Marketers will uncover how to combine real-time data and AI recommendations to transform static digital storefronts into guided, conversion-driven journeys. You’ll gain the technical know-how to implement dynamic web templates that engage audiences at an unprecedented scale.

Map Your Loyalty Maturity with Industry Leaders

Evaluate your current loyalty program and collaborate with peers on proven strategies to shift from purely transactional to emotional rewards. Participants will dive deep into the five stages of the loyalty maturity curve and learn how to use agentic AI for value co-creation. You’ll walk away with a refined skillset for orchestrating seamless experiences that maximize long-term customer retention and lifetime value.

What’s new at Connections 2026

While we are bringing back the core learning and networking experiences you know and love, we are also introducing a few incredible new additions to the Connections lineup. Here is a look at the fresh experiences waiting for you in Chicago:

Step into the inaugural Agentforce City

We are taking hands-on learning to the next level with our brand-new Agentforce City activation. This immersive, interactive space is designed to bring AI out of the conceptual phase and into reality. You will be able to explore real-world customer stories and see live use cases of Agentforce in action across different industries. It is the perfect opportunity to see exactly how these autonomous workflows operate, ask questions, and visualize how you can deploy similar agents to drive efficiency within your own organization.

Learn from visionary luminary speakers

Great marketing requires looking outside our immediate ecosystem for fresh inspiration. That is why we are thrilled to welcome an incredible lineup of luminary speakers who know exactly what it takes to captivate an audience and build lasting impact:

• Martha Stewart. The ultimate trailblazer in lifestyle branding will take the stage to share her unparalleled insights on building a decades-long multimedia empire. You will hear her proven strategies for turning engaging content into commerce and maintaining brand relevance over time.
  
• Alex Honnold and Brandon Riegg. Join world-renowned rock climber Alex Honnold (of Free Solo fame) and Brandon Riegg, VP of Unscripted and Documentary Series at Netflix. Together, they will dive into the mechanics of turning bold, seemingly impossible ideas into real-world impact, offering a masterclass in calculated risk, compelling storytelling and executing at the highest possible level.