According to the 2024 Portent study, the first 5 seconds of page load time have the highest impact on conversion rates. A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.
This calculator uses exponential decay models to estimate your "Revenue Leak." By reducing your load time, you're not just making users happy—you're directly increasing your LTV (Lifetime Value) efficiency.
Trust Loss
Slow sites feel insecure and unprofessional.
SEO Penalty
Google ranks faster sites higher in search.
Wasted Ad Spend
Slow speed increases your Cost Per Acquisition.
Lower Retention
Frustrated users churn 2x faster.
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