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KPMG report finds enterprise disconnect between AI and its ROI | CIO

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몰로코 기고 | AI 시대의 마케팅 혁신, 기술보다 ‘변화하는 ...
2026-04-10 · via KPMG report finds enterprise disconnect between AI and its ROI | CIO
2026년 3월 몰로코가 보스턴컨설팅그룹 (이하 BCG)와 공동으로 발간한 ‘AI 시대, 변화하는 고객 여정과 새로운 기회’ 글로벌 보고서를 살펴보면, 지금 일어나고 있는 AI 혁신의 핵심은 기술적 진보보다 소비자

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