Computer-generated holography (CGH) represents a transformative visualization approach for next-generation immersive virtual and augmented reality (VR/AR) displays, enabling precise wavefront modulation and naturally providing comprehensive physiological depth cues without the need for bulky optical assemblies. Despite significant advancements in computational algorithms enhancing image quality and achieving real-time generation, practical implementations of holographic near-eye displays (NEDs) continue to face substantial challenges arising from finite and dynamically varying pupil apertures, which degrade image quality and compromise user experience. In this study, we introduce an eyepiece-free pupil-optimized holographic NED. Our proposed method employs a customized spherical phase modulation strategy to generate multiple viewpoints within the pupil, entirely eliminating the dependence on conventional optical eyepieces. Through the joint optimization of amplitude and phase distributions across these viewpoints, the method markedly mitigates image degradation due to finite pupil sampling and resolves inapparent depth cues induced by the spherical phase. The demonstrated method signifies a substantial advancement toward the realization of compact, lightweight, and flexible holographic NED systems, fulfilling stringent requirements for future VR/AR display technologies.