Accurate visual localization is crucial for autonomous driving, yet existing methods face a fundamental dilemma: While high-definition (HD) maps provide high-precision localization references, their costly construction and maintenance hinder scalability, which drives research toward standard-definition (SD) maps like OpenStreetMap. Current SD-map-based approaches primarily focus on Bird's-Eye View (BEV) matching between images and maps, overlooking a ubiquitous signal-noisy GPS. Although GPS is readily available, it suffers from multipath errors in urban environments. We propose DiffVL, the first framework to reformulate visual localization as a GPS denoising task using diffusion models. Our key insight is that noisy GPS trajectory, when conditioned on visual BEV features and SD maps, implicitly encode the true pose distribution, which can be recovered through iterative diffusion refinement. DiffVL, unlike prior BEV-matching methods (e.g., OrienterNet) or transformer-based registration approaches, learns to reverse GPS noise perturbations by jointly modeling GPS, SD map, and visual signals, achieving sub-meter accuracy without relying on HD maps. Experiments on multiple datasets demonstrate that our method achieves state-of-the-art accuracy compared to BEV-matching baselines. Crucially, our work proves that diffusion models can enable scalable localization by treating noisy GPS as a generative prior-making a paradigm shift from traditional matching-based methods.