The short answer is complexity. Complexity shows up in a few familiar ways:
AAG considers Cyber Security and unlimited IT Support to be non-negotiables, so they’re included as standard in all packages. The features above are only required if your environment is more complex, but even then prices are set and predictable.
Our IT Support Calculator makes these choices clear so there are no surprises later on.
Our pricing is identical, across all the locations we serve.
AAG focuses on practical levers that lower your total technology costs without cutting corners:
Standardisation and training: When tools are consistent and people know how to use them, you raise productivity and reduce avoidable tickets. (Security awareness training is included in both bundles for exactly this reason).
Use what you already own: We often start by unlocking features you already pay for (especially in Microsoft 365) before suggesting anything new. That way, you get value fast without extra spending.
Sensible automation: We remove repetitive tasks and manual processes, so your team can focus on the work that matters.
Cloud cost optimisation: Our Cloud Cost Cutter service guarantees to reduce your cloud bill, typically by 10-30%, with no cost to you. If cloud spend is on your mind, bring a bill to the pricing call and we’ll show you how to cut it.
There are lots of different IT Support providers, and everyone prices a little differently. Here are some tips to comparing quotes.
If a quote looks unusually low, check what’s excluded.
Common ‘gotchas’ are charging separate fees for the basics (backups, a password manager, security awareness training). They may boost their billing with slower SLAs or “metre-running” charges for after-hours or on-site work. Some providers also push a one-size-fits-all toolset that you’ll never fully use.
If a quote seems high, check what’s included.
You may be looking at deeper security, clearer recovery objectives, proactive maintenance, and meaningful reporting. In the best case, they reduce risk, downtime and surprise bills. (Be careful to ensure the services reflect the size of your business, and you’re not being overcharged).
At AAG, our packages ensure modern protections are built into the price. Nothing is hidden. Find out more about our packages here.
We offer Vulnerability Scanning and Cyber Essentials to all Secure Plus customers.
But some organisations need deeper monitoring and more detailed evidence. That’s where a Security Information and Event Management (SIEM) platform (the system that collects and analyses those alerts) and Security Operations Centre (SOC) (a specialist team watching alerts) come in.
Together, they provide 24/7 threat detection and faster response, which reduces downtime and strengthens your compliance posture. This is included in our per user bundles as standard.
We can become an extension of your in-house IT team. We offer standard overflow capacity and specialist skills:
– Microsoft 365
– Cyber Security Services
– Cloud Services
– Research
– Tool Evaluation
– AI & Automation Services / Emerging Tech
– Governance & Documentation
– Workshops to Upskill Your Team
At AAG, our pricing for Co-Managed Support is exactly the same as our standard packages. Contact us now to work out the best blend.
We report on the things that matter to your business. You’ll see response times, uptime, ticket trends and security events successfully blocked.
To understand ROI, we translate those figures into outcomes that matter:
That way, IT isn’t a black box. It’s measurable progress.
We start by optimising what you already own (especially in Microsoft 365), and apply sensible automations to remove repetitive work.
For example: If you use Azure or AWS, our Cloud Cost Cutter regularly saves 10-30% through right-sizing, scheduling and clean-up. Bring a recent bill to our call and we’ll highlight quick wins.
At the end of 2025, we did something almost no other MSP would consider: we put our pricing live on our website. Why? We want to save you time and set the right expectations from day one.
Most providers hide it. They want to start with a call, a discovery, a qualification. They make you jump through hoops before you even know whether it’s worth your time. We refused to play that game.
We believe transparency isn’t optional. It’s part of being a proper IT partner. If we’re going to ask you to invest in a relationship, we owe it to you to be upfront about what that relationship costs.
Transparency, it’s a word we will continue to use because we want to be transparent that publishing pricing and the promise of a valuable partnership isn’t just a theory.
In November 2022 we became the IT team extension of UK Search, a Debt Collection company in Chesterfield. Gary Norris, Operations Director, explains that:
AAG's efforts have improved the speed of getting help desk activities sorted and the uptime of agents on phones, resulting in a 20% increase in productivity. The team communicates effectively and provides continued support. Moreover, AAG holds monthly board meetings to ensure smooth progress.
Garry Norris
Operations Director, UK Search
The ROI for UK Search is clear: a 20% increase in productivity, just through a proactive approach. Gary added that the reason for choosing AAG was because “they were close to our geographic location, their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.”
And what’s more, ROI in IT isn’t just about reducing your monthly invoice. There are also items that never appear on an invoice to consider, such as downtime, leadership distraction, security exposure, and rushed remediation projects.
That’s why pricing was just a quarter of what UK Search looked for, perhaps a big quarter, but nonetheless a quarter. You can read the full in-depth review (and more) on Clutch.
Technology is complicated enough without forcing a business to spend hours with a sales rep before knowing whether it fits their budget. We’ve seen repeatedly that business leaders are dealing with:
That’s why not hiding behind our pricing is important. So you know exactly what we’re going to deliver, and when. Look at it this way, the vision statement at AAG is:
“We aspire to continuously exceed our partners’ expectations, provide a secure, reliable service, whilst proactively providing a platform for growth and development.”
From the moment you enter our website, how can we even begin to exceed your expectations if we’re hiding our pricing? How can we claim to be proactive, yet wait until we’ve had a call, a discovery meeting, a technical audit and a recommendations presentation before “revealing” our pricing? None of it felt right.
Most MSPs hide their pricing, often because it gives them flexibility later and not clarity at the start. They know full well what they charge, but they’re unwilling to be upfront because transparency exposes weaknesses: it invites comparison with competitors and raises uncomfortable questions from clients. We welcome comparison and uncomfortable questions, because we’re all trying to achieve the same goal. We’re trying to demonstrate clear return on investment for your IT budget.
Yet, we believe that transparency up front forces discipline. It forces you to have a service model that works and a pricing model that makes sense. It also forces you to be honest about what you actually deliver. We’re happy to be held accountable (it’s one of our 5 core values). Most MSPs aren’t.
Ultimately, most of the businesses we speak to aren’t starting from zero. They’re switching providers. They’ve already lived through vague contracts, inconsistent service, and uncomfortable conversations about what isn’t included.
When you’re changing MSP, the last thing you want is another unknown. Publishing our pricing removes one of the biggest risks in that decision: surprises.
We Know What We Deliver, and We Stand By It
Putting pricing online isn’t a stunt. We’ve implemented solutions for hundreds of businesses, consistently delivered proactive strategies, and built IT frameworks that support growth, not just day-to-day firefighting. Our reviews, retention, and client referrals back this up. Which means when we put our pricing online, it’s because we’re confident, not because we wanted the next best marketing gimmick.
Clients are paying for a service that does more than fix email or patch servers. They’re paying for guidance, strategy, and someone who will challenge them when a proposed technology won’t deliver results. They’re paying for outcomes. They’re paying for:
That’s why price transparency matters, because it shows exactly what you’re buying, and it proves we’re not bluffing about value.
If your priority is paying the lowest possible monthly fee, we are not the MSP for you. And we are unapologetic about that. Cheap IT almost always costs more in the long run, not because of the invoice but because of what we’ve already mentioned, the hidden costs we see every day. Repeated failures, systems fail, vulnerabilities are overlooked, and time is spent managing problems that shouldn’t exist.
From a finance perspective, opaque IT pricing creates unnecessary volatility. It makes forecasting harder and shifts conversations from value to justification. We help you understand that clear IT pricing (and good IT) goes far beyond day-to-day ticketing. Clear pricing clarifies what is included, what outcomes are expected, and where accountability sits. That reduces unplanned spend, minimises reactive projects, and makes IT costs predictable rather than reactive.
We partner with growing businesses to transform operations. That requires investment, in technology, in strategy, and in people who understand the business behind the IT. The price reflects that. After 15 years of experience, it’s calibrated to the work we actually do and the results we deliver.
Our pricing is for leaders who want their IT partner to:
It is not for those looking for the cheapest ticket through IT. It is not for businesses chasing “break/fix only” support. It is not for organisations willing to compromise resilience and security for the sake of a lower invoice.
We are unapologetic about this. It is better to be honest at the start than regret compromises later.
We know that businesses that take the time to review MSP pricing are already making an informed decision, long before speaking to a sales or technical team. That is a healthier way to start a partnership. No surprises. No smoke and mirrors.
When it comes to that first face-to-face meeting, it allows us to be confident in what we’re about to deliver, and it allows you to be confident in all the research you’ve done.
When you enter a buying process, how many thoughts or conversations start off with “how much is it?” Almost all of them. Therefore, transparency in pricing doesn’t just save us time in answering that question, it saves you time in having to pick up the phone or send an email. From our first interaction, we’re being as efficient as we can with your time.
As mentioned, it also demonstrates accountability. It reflects a commitment to outcomes over tactics. It signals that we are not here to sell you what you don’t need, or manipulate you through obscurity.
This is how smart businesses should think about buying IT. It’s how a professional service, most definitely IT, should be delivered. And until the industry catches up, we’ll continue to do it differently, because our clients and prospects deserve honesty from day one.
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