Large Reasoning Models (LRMs) have shown remarkable capabilities in solving complex problems through reinforcement learning (RL), particularly by generating long reasoning traces. However, these extended outputs often exhibit substantial redundancy, which limits the efficiency of LRMs. In this paper, we investigate RL-based approaches to promote reasoning efficiency. Specifically, we first present a unified framework that formulates various efficient reasoning methods through the lens of length-based reward shaping. Building on this perspective, we propose a novel Length-bAsed StEp Reward shaping method (LASER), which employs a step function as the reward, controlled by a target length. LASER surpasses previous methods, achieving a superior Pareto-optimal balance between performance and efficiency. Next, we further extend LASER based on two key intuitions: (1) The reasoning behavior of the model evolves during training, necessitating reward specifications that are also adaptive and dynamic; (2) Rather than uniformly encouraging shorter or longer chains of thought (CoT), we posit that length-based reward shaping should be difficulty-aware i.e., it should penalize lengthy CoTs more for easy queries. This approach is expected to facilitate a combination of fast and slow thinking, leading to a better overall tradeoff. The resulting method is termed LASER-D (Dynamic and Difficulty-aware). Experiments on DeepSeek-R1-Distill-Qwen-1.5B, DeepSeek-R1-Distill-Qwen-7B, and DeepSeek-R1-Distill-Qwen-32B show that our approach significantly enhances both reasoning performance and response length efficiency. For instance, LASER-D and its variant achieve a +6.1 improvement on AIME2024 while reducing token usage by 63%. Further analysis reveals our RL-based compression produces more concise reasoning patterns with less redundant "self-reflections". Resources are at https://github.com/hkust-nlp/Laser.