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Sand Hill Group

3 Highlights from SEG’s Q2 M&A and Public Market Report - Sand Hill Group Quick Answers to Quick Questions: Nirmal Mukhi, Chief Architect at ASAPP - Sand Hill Group Services-as-Software: Blurring the Lines Q3 2026 - Sand Hill Group Quick Answers to Quick Questions: Steve Woods, Partner & CTO, Inovia Capital - Sand Hill Group 5 Highlights from SEG’s Q1 M&A and Public Market Report - Sand Hill Group M.R. Asks 3 Questions: President & COO of NeuBird AI, Venkat Ramakrishnan - Sand Hill Group M.R. Asks 3 Questions: Billy Milam, CEO of Consulting Solutions - Sand Hill Group M.R. Asks 3 Questions: Timothy State, Founder and CEO of Altius - Sand Hill Group M.R. Asks 3 Questions: Paul Appleby, President and CEO, Virtana - Sand Hill Group ​​M.R. Asks 3 Questions: Kamesh Pemmaraju, Founder and Managing Partner of OptimaGTM - Sand Hill Group MR Asks 3 Questions: Jim LaRoe, CEO of Symphion - Sand Hill Group 5 Highlights from SEG’s 2026 Annual SaaS Report - Sand Hill Group Allied Advisers Sector Update: Look Back at AI M&A in 2025 - Sand Hill Group M.R. Asks 3 Questions: Sadagopan Singam, EVP, HCLTech & Author of Agentic Advantage - Sand Hill Group Quick Answers to Quick Questions: Piet Buyck, Senior VP & Solution Principal, Logility - Sand Hill Group M.R. Asks 3 Questions: Harshit Omar, Co-Founder & CTO of FluidCloud - Sand Hill Group M.R. Asks 3 Questions: Aryan Poduri, Author and High School Senior - Sand Hill Group SEG’s SaaS – M&A and Public Market Report: 3Q25 - Sand Hill Group 2H 2025: Sector Update on Mega Acquihires in AI: An Allied Adviser Report - Sand Hill Group
Is AI Really Eating SaaS… Or Reinventing It? - Sand Hill ...
Clare Christopher · 2026-03-20 · via Sand Hill Group

Our friends at Allied Advisers have published this report to explore why the “SaaSpocalypse” narrative may be overstated and how SaaS and AI can coexist to create value for vendors, customers, and investors.

In summary, the SaaS industry is undergoing its most significant transformation in a decade. In early February 2026, over $285 billion in software market value was wiped out. The launch of Claude Cowork intensified concerns that agentic AI could undermine traditional SaaS models. Skepticism around SaaS economics and customer value had already been building, but AI amplified the “SaaSpocalypse” narrative and accelerated a structural shift beyond market volatility, reshaping buyer expectations from access to outcomes.

The key question: Is AI truly displacing SaaS? Pricing is evolving, moats weakening, and software build costs falling. Yet the story is more complex than headlines suggest. The structural strengths and resilient business models of SaaS companies point to a new phase of evolution rather than collapse. The future is not AI versus SaaS, but their convergence. 

Here is the full AA report.