Tuesday 31st August 2010

Boston, USA and Dublin, Ireland; Tuesday, 31st August, 2010: Digg users deserted the site for Reddit on Monday, 30th August according to data from web analytics company, StatCounter. The firm's research arm StatCounter Global Stats conducted a special analysis of Digg versus Reddit only and reports that, comparatively, Digg traffic to the StatCounter network of 3 million websites plummeted on Monday to 7.6% as opposed to Reddit's 92.4%.

"The market share between Digg and Reddit tends to fluctuate but on Monday Digg fell to its lowest point compared to Reddit since our tracking began," commented Aodhan Cullen, CEO, StatCounter. "Users are voting with their mice following the launch of the new Digg site."

Monday had been named as "Abandon Digg Day" by some users. "It wasn't so much a 'Black Monday' for Digg as a 'Redd Monday'," added Cullen.

The data is based on 15 billion page views across the global StatCounter network of member sites. StatCounter, which provides free website traffic information, includes Social Media in its StatCounter Global Stats, a free online research tool for media, analysts, bloggers, researchers and members. StatCounter recently added Screen Resolution stats to its Global Stats database which also monitors internet market share battles including Search Engines, Browsers, Social Media and Operating Systems including mobile.

Its core business, StatCounter provides web site traffic analysis with free lifetime stats and free detailed analysis on the latest 500 hits. Upgrades are available from $5 a month.

Ends

Press queries to: Kerri Crowley, Simpson Financial & Technology PR
T: +353 1 260 5300 or E: kerri@simpsonftpr.ie

For individual country analysis go to:
https://gs.statcounter.com/#digg_vs_reddit-ww-daily-20100801-20100830

Further information on our analysis is available at:
https://gs.statcounter.com/faq

About StatCounter

StatCounter, a free online visitor stats tool, was founded in 1999. It offers its members the chance to grow and improve their online businesses by allowing them to monitor the number of hits to their website; the geographical location of visitors; the various pages a visitor views; keywords used to find the site plus other features. For information on this real-time, user-friendly, and free visitor stats tool, please visit www.statcounter.com.