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As it happened: Stocks mixed as Trump warns takes ‘two to tango’ on Iran peace As it happened: Stocks mixed as Trump warns takes ‘two to tango’ on Iran peace Replace Reeves if Starmer goes, voters tell Labour Right to Buy has been a huge success, of course the left hates it Regional bond revolution risks making Britain more unequal and less prudent Labour may not agree with Blair, but the public does… The world can’t keep consuming more than it produces If performance matters more than privilege then prove it Wayve: London robotaxis will make passengers forget there’s no driver Mandelson Files add insult to injury, but the patient was already beyond saving Blackstone Raises its Largest Asia Private Equity Fund at $13.1 Billion Pension master trusts join forces to tackle outdated transfer systems Iran ‘pulls out of talks with US’ and threatens to strike Israel Anthropic files for IPO as race with OpenAI heats up ‘Be more Trumpian’ – Mandelson discussed dire economy and ‘lack of verve’ with key Starmer ally Deloitte UK appoints first chief AI officer in drive for ‘AI-enabled’ services Private credit is crowded — but disciplined capital still knows where to look Squash players turn to social media to cash in on LA Olympic Games opportunities Interactive Brokers Integrates AI into Client Portfolios – Informed by Agentic Technology, Controlled by the Client WWEX Group and Auctane Complete Merger, Creating Leading Logistics Provider ShipStation Global Sadiq Khan: London tech boom can weather ‘dizzying’ AI risks New mixed gender trophy introduced for coming Hundred season Labour voters lead AI adoption as public remains split on impact North Highland Names Anthony Shaw Global Chief Executive Officer Vyond Appoints SaaS Industry Veteran Scott Ernst as Chief Executive Officer Winston Taylor Completes Historic Transatlantic Combination M&S chief’s pay slashed by £3m after cyberattack turmoil Inside Celonis, the German tech unicorn that won over a fifth of the FTSE 100 Stop and think before asking for a bigger salary Brits back Blair’s growth calls – yet are squeamish over welfare cuts Number of claims management firms halves after FCA clampdown Richard Desmond hit with £40m bill over ‘fanciful’ lottery feud Pub bosses warn tax hikes driving youth unemployment crisis UK manufacturing survives Iran war impact Labour sheds union member support to Reform, poll shows Private equity-backed Ryan triumphs in bidding for European tax adviser Svalner Atlas Wise shares plummet as money transfer firm faces fraud investigation KBRA Releases Research – European Fibre ABS: From Build-out to Securitisation Everbridge Expands Presence in Germany with New Munich Office Iran war triggers slump in selfies, ME Group warns Landlords rush to protect income over Renters’ Rights Act fears Ascensia Diabetes Care Expands CONTOUR® Portfolio with CONTOUR®COMFORT Pen Needles to Bring Greater Stability and Control to the Everyday Injection Experience Corient Completes Acquisitions of Stonehage Fleming and Stanhope Capital Group; Global Assets Surpass US$500 Billion Autobrains and Uber to Launch Agentic AI Robotaxi Program in Munich built on NVIDIA DRIVE Hyperion Easyjet fires back at ‘highly opportunistic timing’ as Castlelake weighs takeover bid House prices fall again as property market ‘deteriorates’ Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise Milburn NEET review: Anger crackles from the page but will Labour act? 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Politics and football have more in common than you think
John Oxley · 2026-06-18 · via City AM

 |  Updated: 

Keir Starmer visits Arsenal football ground, engaging in discussions with fans and officials in a vibrant stadium setting.
(Photo by Bryn Lennon/Getty Images)

If politics is showbiz for ugly people, it might also be seen as sport for the unathletic. It often carries the same partisanship, the obsession with obscure statistics, and the familiar pattern of renewed hope, only to be dampened by reality, says John Oxley

By the time you read things, two things will have happened – England will have played their first World Cup match, and polling stations in Makerfield will have opened. In both cases, it is the first salvo in a competition that could run for weeks. After a marked improvement under Southgate, we now expect England to go deep into the final rounds of international tournaments, while in politics, Andy Burnham hopes victory will start a run towards Downing Street. 

If politics is showbiz for ugly people, it might also be seen as sport for the unathletic. It often carries the same partisanship, the obsession with obscure statistics, and the familiar pattern of renewed hope, only to be dampened by reality. Like football, too, it feels like an endless contest of who is up and down, winners and losers, without any final resolution. It just keeps going on relentlessly. 

The two domains, however, often overlap. Right now, in New York, Mamdani is enjoying a fresh bump of popularity as the Knicks won the NBA Championship after a 53-year drought. This success, just a few months into the mayor’s term, and combined with his beloved Arsenal winning the Premier League, has given Mamdani a talismanic quality. It pairs well with his feel-good politics. Every four years, pundits ask the same question of our own PM – whether a World Cup win might boost their popularity. For Starmer (also a Gooner), it couldn’t come at a better time. 

Can an England win save Starmer?

Unfortunately, we only have one data point to draw on – and it doesn’t bode well for the man in Number 10. Labour had just won an increased majority when England lifted the Jules Rimet trophy in 1966. The following years saw rising unemployment and devaluation of the pound, as well as the escalation of the Troubles in Northern Ireland. The next election coincided with the 1970 World Cup, and both England and Wilson floundered. The defending champions went out in the quarter finals, and the Tories won a majority. It became part of political lore that England won a World Cup under Wilson, but it did little to help his political prospects. 

Other sports haven’t saved PMs either. Theresa May was a confirmed cricket fan but was already a lame duck when England won the World Cup in a dramatic triumph in a Super Over in front of a home crowd. The success provided no redemption or bounce to her reputation. Equally, while a great legacy of John Major was establishing the system that made Britain an Olympic powerhouse, he was long gone by the time political rewards accrued. Nor did he gain any boost from England’s impressive performance in Euro 96.

As ever, Tony Blair is perhaps the exception. His tenure never produced a football World Cup, but was marked by sporting success. The England rugby team did the job in 2003, while the cricketers claimed a historic Ashes in 2005. Successes bookended his third election victory and added to the feel-good bounce of the mid-2000s. 

Sir Keir will be hoping for at least the chance to parade the champion team through Westminster. Politicians like success and hope it mirrors back on them, even if the results are mixed. It could be worse, however. In the late 60s, fan riots at a match between Honduras and El Salvador helped tip the two countries into war. This summer, things are unlikely to be so serious. But a beleaguered Prime Minister will be looking for any sign of hope he can find – and an England victory might just be the last thing we get to associate with Starmer.

John Oxley is a political commentator