Memorable hotels create a sense of place, but this summer, they are getting a stylish assist from the world’s most coveted brands. Across the globe, high-fashion labels are taking over beach clubs, celeb-backed beauty brands are moving into spa treatment rooms and artists are turning hotels into galleries.

From Jacquemus paddleboards and butler-inspired coffee mugs to private contemporary art tours and cognac-inspired suites these are the hotel-brand collaborations defining luxury travel this season.

Jacquemus x Mandarin Oriental, Bodrum and The Monte-Carlo Beach

The hotel beach is becoming fashion’s newest runway. This summer, the Forbes Travel Guide Five-Star Mandarin Oriental, Bodrum welcomes French fashion darling Jacquemus, whose oversized straw hats, sun-bleached palette and Mediterranean sensibility feel tailor-made for the Turkish coast.

If you spot the brand’s bold all-caps logo splashed across black-and-white umbrellas and towels, you’ve found one of the season’s most fashionable stretches of sand. The takeover also includes Jacquemus’ largest beach activation, complete with a seasonal boutique, branded paddleboards, backgammon and beach buggies.

Jacquemus also popped up at The Monte-Carlo Beach for the second year, this time bringing a 1950s beach club-inspired mint blue, milky white and black color scheme to the jetty, loungers, umbrellas, towels and Pool Bar. Guests can also browse two Jacquemus boutiques in Monaco for co-branded T-shirts towels and beach bags.

goop x 1 Hotels

Gwyneth Paltrow’s goop is checking into 1 Hotels for the summer. The collaboration brings glow-inducing facials inspired by goop Beauty’s latest skincare launch, antioxidant-rich smoothies and beauty products tucked into the minibar of the eco-forward hotel brand with outposts in Miami and Toronto. For wellness devotees, it may be the first minibar where the skincare is more tempting than the snacks.

Globe-Trotter, Frette & Christofle x Raffles

At Raffles, the butler is always to blame. The storied hotel brand, whose properties span from Boston to Singapore, has turned its playful “The Butler Did It” campaign into a collection of travel and home essentials from English luggage maker Globe-Trotter, Italian luxury linen purveyor Frette and French tablewares producer Christofle.

Available at Printemps in New York and Paris, the capsule includes palm-print luggage, velvet slippers embroidered with the collection’s cheeky slogan and coffee cups inspired by the legendary Raffles butler service. Coming soon: an entire retail platform.

Lio Malca x Ibiza Gran Hotel

At Forbes Travel Guide Recommended Ibiza Gran, checking into a gallery is part of the experience. Through an exclusive partnership with collector and gallerist Lio Malca (he’s also a hotelier, overseeing the design-centric hotel Casa Malca Tulum in Mexico), travel beyond the hotel’s own art-filled walls for private access to Fundación La Nave Salinas, a former salt warehouse transformed into one of the island’s most important contemporary art spaces.

A Bentley transfer delivers you to the waterfront venue, where works by artists, including KAWS, Keith Haring, Bill Viola and Kenny Scharf, have been exhibited. This year’s collaboration features Colombian artist Carlos Jacanamijoy, whose color-saturated paintings draw inspiration from the Amazon region.

Ginori 1735 x The Ritz-Carlton Yacht Collection

The easiest way to spot the Ginori takeover aboard The Ritz-Carlton Yacht Collection’s Evrima is to look for Luke Edward Hall’s colorful sea gods. The whimsical motifs from the British artist and designer’s “Il Viaggio di Nettuno” collection appear throughout the yacht, including table settings, furnishings and gathering spaces overlooking the water. But you’ll also see parts of the collection in the blue striped umbrellas ansd furniture around the pool.

On an all-suite Four-Star ship carrying fewer than 300 guests, the details help make it feel even more like a beautifully curated Italian resort that just happens to sail.