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Forbes - Retail

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Smart Retailers Will Turn Them Into Price Cuts VF Corp CEO Pledges To Deep Brand Turnaround At Berlin Congress Henkell Freixenet Bets On Growth Segments To Reignite Sparkling Wine How Sleepmaxxing Became The Latest Status Symbol “Nesting”…Retailers Have A Gen Z Problem How Ace Hardware Employees Are Using AI To Serve Shoppers How The Garden Became The Good Place, As A $3.5 billion Market Continues To Bloom Could Rhode Island Bill Hit Aldi As It Expands New U.S. Format? 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‘Beetlejuice’ Action Figure Of Winona Ryder’s Lydia Deetz Is In The Works
Tim Lammers · 2026-04-03 · via Forbes - Retail
Two different angles of Winona Ryder's Lydia Deetz action figure from Sideshow Collectibles.

Two different angles of Winona Ryder's Lydia Deetz action figure from Sideshow Collectibles.

Sideshow Collectibles

Tim Burton’s Beetlejuice star Winona Ryder is getting a detailed action figure of her iconic character Lydia Deetz.

Lydia, of course, is the Goth teen haunted by Beetlejuice (Michael Keaton) — aka “The Ghost with the Most” — when her family moves into the haunted Maitland home in Burton’s supernatural comedy classic from 1988. Burton returned to direct the film’s first and only sequel, Beetlejuice Beetlejuice, in 2024, in which Ryder and Keaton reprised their classic characters.

Forbes‘Tim Burton: Life In The Line’ Docuseries Is Now Streaming – How To Watch

Catherine O’Hara also reprised her role of Deetz matriarch Delia for Beetlejuice Beetlejuice, which also introduced Jenna Ortega as Lydia’s teen daughter, Astrid.

Now, just over 38 years after the March 30, 1988, release of the first Beetlejuice film in theaters, Sideshow Collectibles announced on Friday that is is creating a 1:6 scale (12-inch) scale action figure of Lydia from the original film.

The figure, which is up for pre-order for $275, features a head sculpt in Ryder’s likeness, as well as a tailored costume including a removable wide-brimmed hat and an all-black ensemble including black boots. The figure will include six interchangeable hands.

ForbesMattel Reveals New ‘KPop Demon Hunters’ Doll Chosen By FansBy Tim Lammers

The Lydia 12-inch scale figure includes a “point-and-shoot camera” with a strap, an instant camera, a photo of the Matilands as sheet ghosts, a pen and papers and a black hexagon base.

The Release Of Winona Ryder’s Lydia Deetz ‘Beetlejuic’ Action Figure Marks A First

Michael Keaton’s bio-exorcist character from both 1988’s Beetlejuice and 2024’s Beetlejuice Beetlejuice have been released in action figure form by Sideshow Collectibles and Hot Toys in the past.

Sideshow’s release 12-inch Lydia Deetz figure, however, marks a first since a figure of the character has never been produced in 1:6 scale.

Lydia Deetz and Beetlejuice 12-inch scale action figures.

Sideshow Collectibles

Prior to the announcement of the Lydia 12-action figure, the only major toy company to release a Lydia figure was NECA, which produced a stylized five-inch tall version of the character from Beetlejuice Beetlejuice for its Toony Terrors line. The figure was released in a two-pack that also included a stylized figure of Jenna Ortega’s Astrid character.

According to Sideshow Collectibles, the Beetlejuice Lydia 12-inch scale action figure is expected to begin shipping sometime between December 2026 and March 2027.

ForbesCatherine O’Hara: Her Iconic Films With Tim BurtonBy Tim Lammers