Mattel's "KPop Demon Hunters" Demon Jinu doll.
Mattel Creations
The Mattel fashion doll of Demon Jinu from Netflix’s KPop Demon Hunters, voted on by fans, is coming soon to pre-sale.
In March, Mattel Creations launched a poll to let fans select whether they wanted a Demon Jinu or Sleeping Bag Mira fashion doll, with Demon Jinu earning the most votes. The fan selection between the two characters was the latest in a flurry of announcements made by the toymaker after Netflix named Mattel master toy licensee for KPop Demon Hunters dolls, action figures and other products in October 2025.
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A month later, Mattel first revealed its HUNTR/X doll trio of Rumi, Mira and Zoey, followed by an announcement in January of all of its upcoming KPop Demon Hunter products. In early May, Mattel’s first KPop Demon Hunters toys arrived in stores and online.
Now, two-and-a-half months after the fan vote for the Saja Boys Demon Jinu fashion, it finally has a pre-order date. Mattel Creations announced in an email on Wednesday that the Demon Jinu doll will officially go on pre-sale on Thursday at 12 p.m. ET/9 a.m. ET.
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The Mattel Creations Community Forum, which provided details about the Demon Jinu doll, has not yet listed a pre-order page for the product, nor has it revealed pricing information or a ship date. A link to that page will be added to this article as soon as it is available.
Mattel's "KPop Demon Hunters" Demon Jinu fashion doll.
Mattel Creations
According to the Mattel Creations forum, the Demon Jinu doll captures the look of the character from his iconic "Your Idol" performance. The doll, per the site, features “rooted hair, striking yellow eyes, and deluxe fashions blending traditional and contemporary Korean design” and has a “signature pearlized demon pattern and premium details.”
Mattel Creations noted during the fan vote that the Demon Jinu doll will include a robe, hanbok, pants, hat, shoes, earrings/bracelet and hanbok chains, as well as a display stand.
ForbesHow Tim Burton’s Stop-Motion Films Inspired ‘I Am Frankelda’ DirectorsBy Tim LammersKPop Demon Hunters, of course, has become a worldwide blockbuster hit since the film began streaming on Netflix on June 20, 2025. Withing the film’s first three months on the platform, the animated movie musical became the most-streamed film, worldwide, in the history of the platform.
After that, KPop Demon Hunters went on to win several major film awards, including Oscars for Best Animated Feature and Best Original Song for “Golden.” Most recently, the film earned four American Music Awards, including Song of the Year “Golden,” which earned an AMA for the singing voices of HUNTR/X in the film, Rumi (EJAE), Mira (Audrey Nuna) and Zoey (Rei Ami).
Rated PG, KPop Demon Hunters is streaming exclusively on Netflix.
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