SAN JOSE, CA, October 1, 2025 — Today, eBay launches its new global brand campaign, “eBay Stories,” in the U.S. — a celebration of the unique stories, passions, and connections that make every purchase on its marketplace meaningful. The campaign invites people to rediscover the joy of shopping by spotlighting the moments when buyers and sellers find exactly what they’re looking for — and the stories behind those finds.
In today’s world, shopping has become overly convenient, generic, and sterile — a passive, uninspired experience, stripped of the meaning and excitement it once carried. “eBay Stories” counters this by showing how every item discovered on the marketplace holds a story that makes it more special, personal, and worth having.
The campaign, developed in partnership with eBay’s global creative agency JOAN, rolls out across the U.K., U.S., and Germany on television, digital, radio, and social platforms. It includes dedicated assets speaking to enthusiasts across Fashion, Motors, and Collectibles.
“This campaign answers the question, ‘Why eBay?’ by celebrating the fun of shopping on our marketplace,” said Emily O’Hara, eBay’s Global Head of Brand & Media. “It’s about that winning feeling — when you score a deal, find exactly what you were looking for, or successfully sell an item you no longer need. The insight comes to life through stories of people’s wins: What you buy and sell on eBay means more because it comes with a story that makes it more special, rare and personal.”
The campaign builds on the global brand platform Things. People. Love., celebrating the connection with eBay as the home for passions and setting the stage for the company’s continued evolution as a global leader in e-commerce.
“eBay Stories” launched in the U.K. on September 22. The rollout continues in the U.S. starting on October 1 across all categories, followed by new Fashion and Motors assets (featuring talent Aimee from “The Cast” influencer program) on October 6, followed by Germany on October 8.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled more than $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
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