SAN JOSE, June 23, 2026 – Today, eBay announces “Showdown: 7s v 10s,” a livestream event taking place on Sunday, June 28, that pits two of soccer’s most iconic jersey numbers head-to-head. Throughout the stream, viewers can make their case for #7 or #10 while bidding on curated trading cards and memorabilia tied to the greatest players ever to wear each number, creating a real-time collecting experience centered around the sport’s most sought-after items.
The interactive event will feature appearances from USMNT and MLS legend Landon Donovan representing #10s and England and Premier League star Jack Wilshere representing #7s. Bringing together renowned athletes and passionate collectors, the livestream gives viewers a front-row seat to the players, stories and collectibles that have shaped the legacy of both numbers.
“Soccer fandom is fueled by rivalry, legacy and shared moments,” said Ashish Chhabra, Vice President, eBay Live. “eBay Live brings those elements together by connecting fans, athletes and collectors around memorabilia that defines the sport. With ‘Showdown: 7s v 10s,’ collectors can do more than watch the showdown unfold, they can take part in it through a marketplace experience only eBay can deliver.”
“The debate around #7 versus #10 has been part of soccer culture for generations, and now fans finally get a chance to settle it together,” said Landon Donovan. “Showdown: 7s v 10s on eBay Live takes that rivalry beyond the field by bringing the soccer community, players and historic memorabilia into one place for a live experience built around the passion and competition that make soccer special.”
“England has been home to a number of historic players wearing both numbers. I had the privilege of playing in both the #7 and #10 and I know how much those jerseys mean to players and fans alike,” said Jack Wilshere. “Wearing #7 for England at a major tournament was one of the greatest honors of my career, and I’m looking forward to seeing the debate #7s v #10s sparks. eBay Live is bringing that debate to the fans and giving them the chance to celebrate the players while weighing in on the showdown themselves.”
Ahead of the knockout stages of the world’s biggest soccer tournament, Landon Donovan and Jack Wilshere will join Icons Signed Sports Memorabilia on eBay Live to connect directly with fans through one of the sport’s most enduring debates. The U.K. livestream will take place on Sunday, June 28 from 9:30–11 a.m. ET, followed by the U.S. livestream from 12–1:30 p.m. ET. Top memorabilia matchups for the US “Showdown: 7s v 10s” include:
The GOATs:
Cristiano Ronaldo 2022-23 Panini Donruss FIFA Kaboom #16 PSA 10 (#7)
Lionel Messi 2022 Panini Prizm World Cup Qatar International Ink Auto PSA 10 (#10)
Global Icons:
Sir David Beckham Back Signed Manchester United 1999 Home Shirt With Fan Style Number (#7)
Pele Back Autographed Brazil Retro Home Jersey In Classic Frame (#10)
Next Gen:
Vinicius Junior 2025 Prizm FIFA Club World Cup #20 Kaboom PSA 10 (#7)
Lamine Yamal 2024-25 Panini Obsidian #44 Electric Etch Talavera / 8 PSA 10 (#10)
"Showdown: 7s v 10s" marks the launch of a broader series of soccer-themed Showdowns on eBay Live throughout the tournament, featuring interactive livestream experiences built around the sport’s biggest rivalries, debates, players and fan moments. Fans can tune in on the eBay Live “Summer of Soccer” Hub.
Phenoms: In 2025, the top five most-searched soccer players on eBay.com were Lamine Yamal, Lionel Messi, Cristiano Ronaldo, Erling Haaland, and Kylian Mbappé.
Showing off Your Fandom: In April 2026, global eBay users searched for soccer jerseys more than 1,400 times per hour. In May 2026, global eBay users searched for “Soccer” more than 3,200 times per hour.
7s v 10s: In anticipation of The World Cup, searches for several major players that wore the number 7 and/or 10 increased in May 2026 compared to the year prior (May 2025):
Luis Diaz – More than 400%
Sadio Mane – More than 240%
Lionel Messi – More than 150%
Vinicius Junior – More than 140%
Cristiano Ronaldo – More than 110%
Diego Maradona – More than 110%
Landon Donovan – More than 110%
Christian Pulisic – More than 100%
Luis Suarez – More than 100%
World Cup Hype: The number of sold World Cup-related collectibles spiked in May 2026 compared to the start of the year.
World Cup – More than 840%
World Cup Card – More than 780%
World Cup ball – more than 640%
World Cup Jersey – More than 510%
eBay has long been a trusted destination for fans to buy and sell authentic items tied to the moments that define sports, style and pop culture, and eBay Live brings fans even closer to the action. Offering unrivaled inventory, trusted sellers, and real-time community interaction, eBay’s live shopping experience continues to grow.
For more information and to explore upcoming eBay Live programming throughout the weekend, visit https://www.ebay.com/ebaylive/channels/hgE2q5hGMKERVvwF.
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled nearly $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
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