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eBay Newsroom

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eBay to Acquire Tise, Further Strengthening its Consumer-to-Consumer Expertise
2025-09-22 · via eBay Newsroom

eBay, a global commerce leader that connects millions of buyers and sellers around the world, today announced that it has entered into a definitive agreement to acquire Tise, a consumer-to-consumer (C2C) social marketplace headquartered in Oslo, Norway. The acquisition will strengthen eBay’s global proposition in C2C, building on the significant momentum it has made in elevating the customer experience.

Tise’s social-first, highly intuitive platform will open the door to a vibrant community of Gen Z and Millennial enthusiasts who continue to drive demand across categories. Additionally, Tise’s community engagement features, including the ability to follow sellers, and receive personalized product recommendations by ‘liking’ and commenting on listings, coupled with its on-trend inventory, will enrich the eBay C2C experience.

“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.”

“At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise. “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”

The acquisition follows eBay Ventures’ 2022 investment in Tise and is expected to bring to eBay complementary C2C capabilities, while extending eBay’s best-in-class customer service and global scale to Tise. Closing is subject to customary conditions and is expected to occur by the end of the fourth quarter of 2025. Further details of the transaction will not be disclosed.

About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

About Tise
Tise is a leading Nordic marketplace for second-hand fashion and lifestyle goods, dedicated to making sustainable choices accessible and inspiring. By combining the principles of circular economy with an engaging, community-driven experience, Tise empowers users to extend the life of clothing and accessories while reducing environmental impact. The platform is recognized for its intuitive design, curated content, and strong commitment to promoting a more sustainable future in fashion. For more information visit www.tise.com.

Forward Looking Statements
Certain statements herein are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. Such forward-looking statements are often identified by words such as "anticipate," "approximate," "believe," "commit," "continue," "could," "estimate," "expect," "hope," "intend," "may," "outlook," "plan," "project," "potential," "should," "would," "will" and other similar words or expressions. Such forward-looking statements reflect eBay's current expectations or beliefs concerning future events and actual events may differ materially from historical results or current expectations. The reader is cautioned not to place undue reliance on these forward-looking statements, which are not a guarantee of future performance and are subject to a number of uncertainties, risks, assumptions and other factors, many of which are outside the control of eBay. The forward-looking statements in this document address a variety of subjects including, for example, the potential benefits of the acquisition, such as strengthening eBay’s consumer-to-consumer expertise, elevating the eBay customer experience, attracting additional Gen Z and Millennial enthusiasts to eBay, improving Tise’s customer service and global reach. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the possibility that eBay may not successfully close the acquisition or fully realize the projected benefits of the acquisition, and that eBay may experience business disruption following the transaction. In addition, actual results are subject to other risks and uncertainties that relate more broadly to eBay's overall business, including those more fully described in eBay's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this document speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.