FRAMEWORK The Minto Pyramid Principle The Minto Pyramid Principle was created by Barbara Minto, who spent twenty years in corporate reporting and writing at McKinsey & Company. The Minto Pyramid Principle is a framework enabling writers to attract the attention of the reader with a simple yet compelling and memorable story. After she left the […] The post Minto Pyramid Principle: 2026 Guide to Structured Thinking appeared first on FourWeekMBA .