Why AI Companies Are Selling Fiction as Partnership Strategy
Gennaro Cuof
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2026-04-28
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via FourWeekMBA
When Sam Altman’s Worldcoin promoted a Bruno Mars partnership that never existed, it wasn’t just a marketing mistake—it revealed the desperate playbook AI companies are using to manufacture legitimacy in an increasingly skeptical market. The incident exposes a troubling pattern: AI companies are discovering that actual product adoption isn’t happening fast enough to justify their […] The post Why AI Companies Are Selling Fiction as Partnership Strategy appeared first on FourWeekMBA .
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