AI and AI PCs have been evolving over the last two years and they are now becoming all-pervasive. At HP, we are making them more potent, seamless, connected, secure, private, but easy and intuitive to use, said Vineet Gehani, Senior Director, Personal Systems, HP India to The Hindu while launching more than 20 products and solutions targeting enterprises, MSMEs, consumers, students, teachers and freelancers.

“We look at the evolving needs of the customers as they need more from the devices they use to help enhance their work styles, workflows, creativity needs and requirements,” he added.

Mr. Gehani said that customers are now not only realising what AI is and what AI PCs can do, but starting to demand more in terms of specific end-use cases that they want from these devices. He added that customers are moving towards the hybrid AI PCs with more AI agents and models coming in as they can use both on-device and cloud computing.

“They need their devices to be more potent, to compute on the edge, and also to have the best hybrid devices to talk to go on the cloud.”

HP business on India continues to grow across enterprise, MSME and the consumer segments, said Mr. Gehani. “The share of PCs is close to 29.1% of the overall market and our business,” he said.

HP also introduced a tablet in India which caters to a first time buyers, familiar with using the mobile and the mobility technology and the UX, but looking for more than what only the smartphones and tablets actually offer. “They want PC like productivity, but they want it in a form factor and a user experience that they are familiar with,” Mr. Gehani mentioned.

HP said that it is simultaneously working to minimise the gap AI is creating among small businesses and large scale enterprises. It says that AI cannot be the privilege of a set of users only. “We want to make AI and AI-powered devices available from the mainstream users, going up to the enterprise level.”

Mr. Gehani said that an ideal AI PC should begin at ₹70,000 to ₹75,000 in India, despite challenges in the component market. “As the adoption keeps increasing, the technology becomes more and more scalable, the prices will come down,” he believes.

To deal with rising input costs, HP said that they have got a very resilient and robust supply chain that backs them strongly in terms of making sure that they are able to cost leverage it best without actually increasing it prohibitively for the customer.