New Delhi, Delhi, India – Business Wire India

Orient Electric Limited, part of the USD 3 billion CKA Birla Group, today announced the launch of Aerosilent, India’s most silent fan*, which operates at a sound level of less than 50 dB, almost 20% quieter than other ceiling fans. Coupled with its award-winning design, Aerosilent brings together technology and design innovation to deliver powerful cooling without the noise.

The newest addition to Orient’s flagship Aero Series, Aerosilent also scores top class in air delivery and energy savings. Even while operating at whisper-silent levels of less than 50 dB, Aerosilent delivers up to 260 CMM of airflow, ensuring effective air circulation throughout the room thanks to its innovative reverse aerofoil blade design, which allows smoother airflow with reduced turbulence and noise. Powered by Orient Electric’s BLDC Pro motor, Aerosilent goes a step further by offering 50% energy savings as compared to conventional induction fans while maintaining consistent performance even during voltage fluctuations.

Commenting on the launch, Ravindra Singh Negi, Managing Director and CEO, Orient Electric, said:

“At Orient Electric, our innovation efforts are focused on addressing the evolving needs of consumers seeking elevated living through meaningful technology. We recently launched Aero O2, India’s first oxygen-enriching fan, and the response from consumers has been extremely encouraging. With Aerosilent, the latest addition to our flagship Aero Series, we are addressing one of the most common consumer concerns, fan noise, by offering the quietest fan ever made in India while delivering superior airflow and performance. Its design has been crafted based on extensive consumer feedback and insights from architects and interior designers, bringing a refined aesthetic to contemporary homes. Aerosilent reflects our commitment to creating innovations that seamlessly blend technology, comfort, and design.”

Recognised with the prestigious Red Dot Design Award 2026, Aerosilent pairs engineering excellence with a sleek, contemporary aesthetic. Available in classic solid colours and premium dual-tone finishes, it is designed to complement modern interiors while making a subtle design statement.

The launch follows Orient Electric’s recent introduction of Aero O2, India’s first oxygen-enriching ceiling fan powered by patented Bio-Oxy Plasma ION+ Technology. Together, these innovations reflect the company’s commitment to reimagining the ceiling fan category through technologies that enhance comfort, wellness, and everyday living.

With Aerosilent, Orient Electric continues to expand its Aero Series portfolio, bringing together quiet performance, thoughtful design, and energy-efficient technology to meet the evolving needs of modern homes.

*Based on independent laboratory testing of 1200mm fans

About Orient Electric Ltd.

Orient Electric Limited is part of USD 3 billion diversified CKA Birla Group, with strong manufacturing capabilities and presence in over 30 countries. It is a trusted brand for consumer electrical products in India, offering a diverse portfolio of fans, lighting, home appliances, switches and switchgears. In the domestic market, it has penetration up to the small towns with a well organised distribution network reaching 1,35,000 retail outlets and a strong service network covering more than 450 cities. Orient Electric has established itself in the market as a one-stop solution provider of lifestyle electrical solutions. For more information, visit www.orientelectric.com.

About the CKA Birla Group

The CKA Birla Group, is an Indian multinational conglomerate with a multibillion dollar revenue. With over 35,000 employees, the group operates more than 50 manufacturing facilities across India and the world, with a presence in diverse sectors including technology, automotive, home and building and healthcare. The CKA Birla Group continuously adapts to stay ahead in a changing world. By harnessing technology and investing in people and digital transformation, the Group consistently remains agile and delivers profitable growth. Viewing value creation through a global lens, our companies operate without borders. The CKA Birla Group companies include Birlasoft, GMMCO, National Engineering Industries (manufacturer of NBC Bearings), BirlaNu (formerly HIL), Orient Electric, CKA Birla Healthcare (CKA Birla Hospitals and Birla Fertility & IVF), Orient Paper, AVTEC and Neosym. Our companies share a common purpose of serving customers, partners and communities to create long term value through trust based relationships. The CKA Birla Group is also known for its deep rooted commitment to community with institutions like BIT Mesra, Modern High Schools, BM Birla Science Centre, and The CMRI Trust Hospitals, serving millions and nurturing generations of talent.

“This is a company press release that is not part of editorial content. No journalist of The Hindu was involved in the publication of this release.”