Over the years, Xiaomi has expanded its product offering from smartphones to cars and connected home devices. The Chinese technology company has gained significant traction in all of these categories, and claims that over 22 million consumers globally have more than five Xiaomi devices. The ‘smartphone, car, home’ strategy is working well, Sudhin Mathur, Chief Operating Officer of Xiaomi India told The Hindu, noting the company plans to add more products to its portfolio in the second half of 2026.

Xiaomi’s non-phone revenue now accounts for 15-18% of its total business. Xiaomi’s large screen TV revenue — 55 inches and above — grew 200% year-on-year while Xiaomi Pad 7 garnered significant buying interest. Power banks, air purifiers, and robot vacuum cleaners showed strong progress.

Wearables, too, grew globally, but, in India, this segment needs a push, Mr. Mathur said.

Xiaomi aims to bolster its premium smartphone segment at a time when the market shifts from volume-driven to value-driver as consumers are holding onto devices longer, seeking new innovations, he said.

He acknowledged cost challenges as the price of memory chips rise, forex fluctuates, and inflation increases, leading to an industry ‘winter’.

“The market is declining, especially in the sub-10,000 price band, but value is expected to remain stable,” he said, adding that Xiaomi maintains reliable pricing and channel margins despite rising costs.

Commenting on the company’s connected ecosystem that includes security cameras, robot vacuum cleaners, and smartwatches connected to smartphones, Mr. Mathur said Xiaomi’s operating skin, HyperOS, is driving growth and differentiation.

For a company that operates in over 150 countries, the brand aims to build leadership in specific categories before expanding to new ones. Mr. Mathur said that Xiaomi’s car launch has been successful in China, selling over 600,000 units.

On the product’s launch in India, he said that the strategy involves testing the market in China for the first 3 years before global expansion in 2027.

“EV market in India is still evolving, requiring a full ecosystem including charging stations,” he noted.

Xiaomi is upbeat about its premium service centres in India to meet servicing demand. It plans to open over 100 stores in the next two years where customers can expect faster turnaround times, dedicated technical expertise, hands-on product interaction zones and enhanced convenience features.