Elias George, Chairperson, Federal Bank, Shyam Srinivasan, author of Better Never Stops and former Managing Director & CEO, Federal Bank, C. Balagopal, Chairperson, KSIDC, and George Alexander Muthoot, Managing Director, Muthoot Group, during a discussion at the launch of Better Never Stops in Kochi.

Better Never Stops, a new book by veteran banker and former Managing Director & CEO of Federal Bank, Shyam Srinivasan, was launched in Kochi. The book captures key leadership lessons, strategic insights and management experiences from Srinivasan’s distinguished career spanning over three decades across leading global and Indian financial institutions, including Standard Chartered, Citibank and Federal Bank.

Drawing on his extensive experience in steering organisational transformation, navigating market disruptions and driving sustainable growth, Srinivasan reflects on the principles that shaped his leadership journey.

The book offers practical perspectives on decision-making, execution excellence, culture building and leading through periods of uncertainty making it relevant for business leaders, entrepreneurs, professionals and management students alike.

A keen follower of cricket, Srinivasan uses analogies from the sport to illustrate leadership challenges and opportunities, presenting complex business concepts through relatable narratives and real-world experiences.

The launch event featured a discussion on book with Elias George, Chairperson, Federal Bank; C. Balagopal, Chairperson, Kerala State Industrial Development Corporation (KSIDC); George Alexander Muthoot, Managing Director, Muthoot Group; and K. N. Raghavan, former Indian cricket umpire in the presence of several distinguished business leaders and industry veterans.

Better Never Stops is available through leading bookstores across India and on major e-commerce platforms, including Amazon and Flipkart.

Published on June 6, 2026