Bank of Baroda (BoB) has launched Indian Sign Language (ISL) support through video calls at its Contact Centre, whereby customers with hearing or speech impairments can access banking assistance through specially trained ISL interpreters, who will assist customers via video interaction.
The public sector bank said the ISL service is available across five key customer touch points: website, mobile banking app, WhatsApp Banking, Phygital Branches, and ADI (GenAI-powered chatbot).
Customers opting for the video call feature can choose between ‘Video Call with Voice’ and ‘Video Call with Sign Language.’ Upon selecting the Sign Language option, the call is routed to a trained customer service associate for real-time assistance.
The Sign Language support service will be available from 09:00 AM to 06:00 PM, and will cover all non-financial banking services, assistance with digital banking products and services, general banking queries, and support for product enquiries and service requests, according to the Bank’s statement.
Debadatta Chand, Managing Director & CEO,said, “This initiative enables customers with hearing or speech impairments to manage their banking needs independently, with dignity and ease, while setting a new benchmark in the industry.”
Published on April 28, 2026