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Latest Money & Banking, Financial News Today - news | The HinduBusinessLine

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Credit life cycle management firm Oolka raises $14 millio...
2026-04-30 · via Latest Money & Banking, Financial News Today - news | The HinduBusinessLine

Oolka, AI agent for consumer finance, today announced that it has raised $14 million in its Series A round. The round was led by Accel, with participation from existing investors Lightspeed and Z47. Meesho co-founders Vidit Aatrey and Sanjeev Barnwal also invested in a personal capacity.

Founded by Utkrishta Kumar in 2024, Oolka is building a system of AI agents that empower users across the financial lifecycle, from diagnosing credit issues to guiding resolution end-to-end with personalized recommendations. It now plans to extend into a full-stack financial OS for the Indian consumer.

The capital will be used to scale Oolka’s AI engineering team and expand its agentic capabilities beyond credit, and grow the company’s partnerships with banks and NBFCs.

“Financial services in India have been transaction led for too long, leaving consumers to figure things out on their own,” said Utkrishta Kumar, Founder & CEO of Oolka. “We are flipping that model - Oolka is building AI agents that help users manage their financial life and take actions based on their context. This is just the starting point as we expand from credit to every financial decision an Indian consumer makes.

Oolka has already crossed $2.5 M in ARR along with more than 6 million registered users, with live partnerships across leading lenders including IDFC FIRST Bank, DMI Finance, L&T Finance, DSP Finance & InCred.

Sarthak Singh, Investor at Accel said, “AI is fundamentally reshaping access to financial expertise, and we believe this shift will be most profound in India. Oolka is building the country’s first intelligent financial companion: one that begins by helping consumers take control of their credit health and loan obligations, and evolves into a comprehensive financial advisor for the hundreds of millions who’ve never had one. What stood out to us is the depth of consumer trust — users aren’t just engaging with the product, they’re seeing tangible, real-world outcomes. That’s rare, and it’s what underpins our conviction. We at Accel are excited to partner with Utkrishta and the team as they build this category.”

Harsha Kumar, Partner at Lightspeed added, “India has built strong credit infrastructure, but most consumers are still left to figure it out on their own. Most have poor credit scores and don’t have enough knowledge about what’s affecting their score. Oolka helps close that gap by giving borrowers real, practical guidance instead of just static information. Its AI finance companion can actively guide users through financial decisions, which is a big shift for the industry. In a country where credit penetration is still low, the opportunity is massive. Early traction speaks for itself, and we are doubling down with conviction.”

India’s credit ecosystem is expanding rapidly. Over 420 million Indians now have a credit history, with the active borrower base growing 1.5x in the last four years to 28.3 crore in FY25. Credit awareness is also rising sharply. According to CIBIL, 119 million individuals are actively tracking their credit scores, a 51 percent year on year increase.

Oolka is the only AI native credit platform operating at meaningful scale. Designed for a new generation of borrowers, Oolka represents a shift from monitoring financial health to actively managing it.

Published on April 30, 2026