New York Knicks fans climb on buses as they celebrate after they win the NBA Finals in Times Square on June 14. | Photo Credit: Getty Images via AFP

The New York Knicks is also the champion of the ​sports merchandise world.

The Knicks defeated ‌the San Antonio Spurs in ​five games in the ⁠NBA Finals on Saturday night, and the New York franchise had the most ‌sales in the first 24 hours after their victory ‌than any other league ‌champ ⁠had in the same time frame, ⁠Fanatics announced Monday.

The previous 24-hour sales record belonged to the Philadelphia Eagles ​after they defeated the ‌Kansas City Chiefs 40-22 in Super Bowl LIX on February 9, 2025.

The Knicks doubled the ‌sales of the top ​NBA seller, the Los Angeles Lakers, who won its most ⁠recent title in 2020.

Knicks fans had been waiting 53 years ‌for a championship, and they were ready to spend more than USD 40 on items such as T-shirts and hats that proclaimed the series victory. Fanatics reported that ‌it received more than 8,000 orders ​per minute to set another company record.

The championship team with ⁠the top overall sales is the ⁠2016 Chicago Cubs, and the Knicks could eclipse that record.

Fanatics ‌did not state how many Knicks items were sold ​or the total value of the orders.

Published on Jun 15, 2026