Genius Sports gave a presentation to the Indian Super League (ISL) clubs, elaborating what it would bring to the table if it were awarded the commercial rights for the men’s top flight, in a virtual meeting on Thursday.
Goal-line technology, better fan experience and a prominent commercial presence were some of the highlights of the meeting, which was attended by all but one ISL club — defending champion Mohun Bagan Super Giant — as well as M. Satyanarayan, the Deputy Secretary General of the All India Football Federation (AIFF).
Bagan is yet to respond to Sportstar’s query for a response.
“Genius Sports have put forward their plans on how to take ISL to the next level and transform the league into a global product,” Satyanarayan said.
READ | A 2129 Crore bid: What does Genius Sports’ ISL bid mean for Indian football?
“All present got a sneak preview of some of the technological and AI-driven aspects that can enhance the league experience for fans and also diversify monetisation opportunities for all stakeholders. It’s really exciting for the future of Indian football.”
Genius, a sports data and technology company based in the United Kingdom, made headlines in Indian football when its mammoth bid of Rs. 2129 Cr. for a 20-year-deal was revealed last month. Founded in 2016, the firm provides technology for the National Football League (NFL), Premier League, FIBA and the Japan B. League.
It is also the official data partner for NASCAR.
“It was a good first meeting. At the end of the day, they are a big global player, and they are experienced in almost every vertical of sports and I think they gave a pretty good presentation,” Mandar Tamhane, the CEO of NorthEast United, told Sportstar.
“From a fan’s perspective also, it could mean a good technology-driven, richer matchday sort of an experience our Indian football deserves and we can be ambitious with that.”
One of Genius Sports’ main products have been the semi-automated off-side technology – a service that it delivers to the Premier League, Belgian Pro League and Brazil’s Serie A.
“What Genius Sports brings to the table goes far beyond money. They’ve built the data and broadcast infrastructure for some of the most valuable sports leagues on the planet,” Mukul Chaudhari, Jamshedpur FC’s CEO, said.
Genius also underlined a ‘sustainable’ model going forward, where there will be something for every stakeholder, including the sponsors and investors, using personalised advertisements across digital platforms.
For fans, it offers FANHub, which Genius Sports claims is ‘world’s first sport-focused media activation platform’, and technologies like Dynamic creative optimisation (DCO).
“(They are) a company that is listed in the New York Stock Exchange, so they know why they are in it (ISL). They have not given a sort of a projected P&L because at the end of the day, unless and until they have been awarded the thing, I think no company will share the numbers,” Tamhane added.
“Once they are in it, then obviously they will share the numbers, which I feel is the right way forward. But it’s something positive in my opinion to look at things.”
It is understood that Genius Sports has a meeting planned with the AIFF Executive Committee in the upcoming week(s).
Published on Apr 23, 2026