FILE PHOTO: According to the BAI, interested parties should have proven experience in organising and managing national and international sports leagues. | Photo Credit: Getty Images

The Badminton Association of India (BAI) on Monday invited Expressions of Interest (EOI) from sports management companies, event promoters, commercial rights holders and other organisations for the conceptualisation, development and management of a professional badminton league in the country.

The move is aimed at creating a sustainable league structure with a focus on commercialisation, fan engagement and long-term growth of badminton in India.

According to the BAI, interested parties should have proven experience in organising and managing national and international sports leagues, along with expertise in event management, sponsorship acquisition, media rights, broadcasting, marketing and commercial operations.

Applicants have also been asked to demonstrate strong financial capability to develop and sustain the proposed league. They will be required to submit a bank guarantee or bank comfort letter from a scheduled commercial bank for a minimum amount of Rs 30 crore.

The proposals must include details of the proposed league format and competition structure, franchise ownership model, revenue generation strategy, sponsorship and broadcast rights plan, marketing approach, governance framework and financial projections.

The deadline for submission of complete proposals along with supporting documents is June 30.

Published on Jun 15, 2026