Sweden head coach Graham Potter during a training session ahead of the FIFA World Cup. | Photo Credit: AP
Sweden head coach Graham Potter during a training session ahead of the FIFA World Cup. | Photo Credit: AP
Sweden will play in its thirteenth FIFA World Cup when it play its first Group F game against Tunisia, under the guidance of Englishman Graham Potter.
This edition will be only the third time the Blågult will come to the tournament with a foreign coach, the previous two being under Englishman George Raynor in 1950 and 1958.
Potter’s playing career was unspectacular at best, predominantly spent playing left-back in the English divisions. His most notable season was a 41-game campaign for Stoke City in the 1995–96 second division season. Two years after his retirement in 2005, he took up coaching.
The 51-year old took the Sweden gig in October 2025, and was hired with the sole intention of leading them to the 2026 FIFA World Cup. Potter achieved this though a victory in the qualifying playoffs.
This will be Potter’s first men’s World Cup in any capacity, having been the Ghana women’s team technical director at the 2007 FIFA Women’s World Cup.
“I feel very Swedish when I’m working. I look a bit Swedish. Two of my kids were born in Sweden. You’re aware with the national team that you’re doing something for more than you. It’s a bigger thing. You can feel the intensity. That’s what’s beautiful about it,” said Potter in an interview to Guardian.
“You haven’t got the time to develop ideas [in international football]. The mistake you could make is that you could form all these ideas from the camp in November ahead of the camp in March, forming tactical plans to beat Ukraine, and the reality is that you have two days to prepare for a game. You don’t want to make it too complex.”
Published on Jun 15, 2026
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